Specialieji klavišai

International Business Study course

Study Modules/ Subjects Delivered in English (Autumn)

The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose no less than 15 ECTS from core subjects in International Business and free electives according to the needs of their study plans.

ECTS credits  

Assessment system

 

Annotation Course content
15 20% – Mid-semester tests;

30%Mid-semester tests; 50% – Integrated project*

The aim of the study module is to create the preconditions for the students of International Business study programme to acquire knowledge and skills of international trade, to boost management and negotiation skills in international business development and international marketing. After the completion of the module, students will perceive the peculiarities of international business, will be able to analyse international markets. They will be able to apply knowledge in international marketing while developing marketing strategies, to apply the principles of effective marketing management, will be able to assess their impact on international business communication, to communicate in a foreign language in professional situations. International Marketing and Trade;
International Negotiation; International Business Law; Business English.
ECTS credits  

Assessment system

 

Annotation Course content
5 Case analysis (project)** The aim of the study subject is to acquire knowledge and skills of international trade. After the completion of the study subject, students will perceive the peculiarities of international business, will be able to analyze international markets. They will be able to apply knowledge in international marketing while developing marketing strategies. Getting to know customers and business in a new world without boundaries;
The strategies of international business;
The differences between the local and international marketing;
The analysis and research of the environment of overseas markets;
The free movement of goods;
The adoption of the product for international trade;
The channels of international trade and sales strategy;
The tools  of international marketing and the tactics of their usage;
Freedom of movement for persons. Free movement of capital and payments;
The strategies and schemes of a product introduction into the international market;
The management of international integrated communication, public relations, and their place in the international trade;
The strategy of international marketing;
The international pricing strategy;
The international commerce terms. INCOTERMS;
The rates of activity efficiency of international trade and marketing.
ECTS credits  

Assessment system

 

Annotation Course content
3 Case analysis (project)** The aim of the study subject is to apply negotiation skills in the professional field based on the theoretical knowledge and practical skills. To improve cooperation skills, to develop communicative and intercultural competence, to understand intercultural differences in negotiation, to use the main strategies at every stage of negotiations, to apply the principles of harmonious verbal, non-verbal and written communication in the negotiations. Business communication. First Image. Business Image;
Negotiating strategies and the application of their contexts;
The concept of negotiations. Scenarios;
The goals of negotiations. Negotiation positions;
The content of negotiations: interests: interests, criteria, decision;
Negotiation Psychology. The negotiators’ roles;
The emotional preparation of a negotiator for different scenarios;
The price negotiations;
The preparation for negotiations and implementation of their results.
ECTS credits  

Assessment system

 

Annotation Course content
4 Written quiz ** The aim of the study subject is to develop an understanding of the law governing commerce in today’s international market. Multinational companies must regularly overcome a wide range of legal and governance issues in order to do business worldwide. This course encourages you to explore the legal challenges faced by international business and analyze the fundamental legal framework for dealing with them. Essential parts of a contract;
Choice of law.
Conflict of law rules;
Dispute resolution clauses. Arbitration and Mediation clauses; Force Majeure clauses analyses in particular cases;
Liability of parties.
Pre-contractual liability; UNIDROIT Principles of international commercial contracts. INCOTERMS;
Internet law;
E-commerce. E-shop regulation and liability;
E-documents and its power to inforce.
ECTS credits  

Assessment system

 

Annotation Course content
3 30% – Mid-semester tests; 40% – Self-study assignment; 30% – Written quiz

 

The aim of the study subject is to provide knowledge and skills necessary for identifying the main groups

of materials necessary for the company’s activity and their suppliers, by managing the production logistics processes

as well as modelling the distribution channels and determining the main clients.

Concept of supply chain, structure, aims and features; Macro processes of the company’ supply chain; Factors determining the activity of supply chain;
Planning of logistics systems in the production company; Planning of stock demand, models of stock management;
Management of goods storage processes;
Principles of choosing and constructing the package. Formation of load units;
Load carriage technologies; Organisation of goods distribution; Self-study  assignment.
ECTS credits  

Assessment system

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Case analysis (project) The aim of the course is to study the theoretical and practical backgrounds of human resource management (HRM), also theoretical and practical innovations, features of HRM in different types of business organisations. In this course students will acquire the ability to analyse such HRM activities as: job analysis, human resource planning, recruitment, selection, orientation, performance evaluation, training and development, placement management. Also students will be able to evaluate and choose methods for the performance of these activities and subjects. Recognize and explain the main concepts of HRM: content of HRM activities, methods for the performance of HRM activities;
The main principles of HRM in an organisation: HRM function and recent trends;
HR planning, recruitment, selection, adaptation;
Methods of HR accounting;
HR performance appraising;
Leadership, HR training and development programs.
ECTS credits  

Assessment system

 

Annotation Course content
4 50% – Mid-semester tests; 50% –

Project

The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing;
Marketing mix and its surrounding. Segmentation and target market selection;
The marketing planning;
The pricing policy. The methods and strategies of its detection.
The selection of delivery channel. The global (international) marketing;
Promotion: communicational process, advertising, personal selling, sales promotion, public relations;
The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation;
The regulatory control of marketing;
Project.
ECTS credits  

Assessment system

 

Annotation Course content
3 40% – Mid-semester tests; 60% – Case analysis (project) This course seeks to develop students’ knowledge and ability to make decisions based on business projects management theories and practical tools for the businesses development. The main study methods – explanation and discussions on business project management theoretical and practical issues, presentation of questions and answers, debates, solving the tasks of risk assessment and evaluation of business alternatives, as well as practical case studies, problem analysis, and presentation of individual tasks. Upon completion of the course students will be able to prepare a business project, evaluate the project risk and business potential. Theoretical and practical aspects for Business project management;

Business project needs and problem investigation, project idea conceptualisation;

Framework for business project design and management;

Team building and knowledge management;

Business project implementation planning, risk management, finance management and control methods, tools and requirements;

Internal and external communication/dissemination and ethics;

Evaluation and control of business project results.

ECTS credits  

Assessment system

 

Annotation Course content
4 50% – Case analysis;

50% – Test

The aim of the study subject is acknowledge students about change management in organization. Accordingly, after graduating from this course student will be able to observe organization and its business from wide perspective while managing its changes locally and strategically. Students will be solving change management problems working with different practical cases, applying change management methods. The concept of changes and classification;
Anticipation of changes and strategic changes;
Changes and Human Resources;
The speed of change and the learning organization;
Changes and development in an organization;
Test.

Free Electives:

ECTS credits  

Assessment system

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Case analysis (project)

 

The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. The concept of leadership. Leader’s personality;
Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour;
Differences of male and female leadership;
Leaders’ types using personal powers;
Charismatic leadership. Machiavelism;
Leader’s image and public speaking skills;
Case analysis (project).
ECTS credits  

Assessment system

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Written quiz The aim of the study subject is to develop students’ abilities to understand the quality management principles and methods. After the completion of the subject, students will perceive acquired knowledge in quality management in a changing business environment. Students will understand the principles of quality management system functioning and will be able to select the appropriate quality management methods. Quality management concepts and principles. Process approach;
The importance of quality management to improve the efficiency of company’s activities. Evolution of quality management; Total quality management. Quality management methods. Quality management standards; Fundamentals of Lean management (philosophy, principles and methodology);
Quality culture;
Written quiz.
ECTS credits  

Assessment system

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Project (practical task) The aim of the study subject is to acknowledge students about importance of consumer behaviour in the marketing studies. After graduating course, students will be able to recognize and apply methods and instruments that make influence and attracts attention of consumer. Students will learn how to understand consumers and their attitude to products and they will understand the change possibility of consumer’s attitude. Consumers and their perception; Consumer learning and memory; Consumer motivation and values; personality and lifestyle;
Consumer attitude. Change and intercommunication of consumer attitude;
Individual consumer’s choice. Purchasing and consuming;
Group influence and leadership; Organisational and family decisionmaking;
Project (practical task).
ECTS credits  

Assessment system

 

Annotation Course content
4 50% – Mid-semester tests; 50% – Case analysis (project) After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures; Essence of communication process and its models;
Verbal and Non-verbal Communication;
Basics of business communication and its importance;
Cultural Understanding;
Cultural Differences in Communication;
Intercultural Communication in Business;
Intercultural sensitivity & Communication;
Communication and Intercultural Competence;
Communicating in Intercultural relationships;
Prevention of Conflicts in Intercultural Communication.
ECTS credits  

Assessment system

 

Annotation Course content
3 40% – Mid-semester tests; 30% – Self-study assignment; 30% – Written/oral quiz

 

The aim of the study subject is to introduce the students with the basic Business English terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The course provides theoretical basics of business management key fields: career management, starting business, company and product types, marketing and logistics.  The professional practical training is based on business communication. After completion of the Business English course the students will be able to use the English language in business related international environment. Business correspondence in English;
Professional dialogues: making business contacts, business meetings, negotiations, trade fairs, job interviews. Business presentations;
Career and leadership;
Starting business;
Companies;
Products and services;
Trade;
Basics of marketing;
Basics of logistics.
ECTS credits  

Assessment system

 

Annotation Course content
4 40% – Mid-semester tests; 30% – Self-study assignment; 30% – Written/oral quiz

 

The aim of the study subject is to introduce the students with the basic Business Russian terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The professional practical training is based on business communication. Introductory course: phonetics, intonation patterns and graphics;
Family photographs. Professions;
Students and studying, getting to know each other;
At the supermarket, theatre. Nationalities;
My neighbours, at restaurant; About myself. Work and leisure; Months, weeks and days. Russian names, patronymic names and surnames;
My company. Directive and negative pronouns. Ordinal numbers.
ECTS credits  

Assessment system

 

Annotation Course content
8 50% – Practical assignments in departments; 50% – Project. The aim of the study module is to provide students with the opportunity to acquire practical skills while organizing and analysing performance of a simulation enterprise. After the completion of the international business process simulation, students will be able to analyse and evaluate the business environment, to understand principles and methods of international business management and the in-house processes. The concept of a modern BSC. Peculiarities of a BSC network.
Presentation of work organisation in the BSC;
Work in a Human Resources Department;
Work in a commerce department; Work in a marketing department; Project.

* if the student choses a complete module (15 ECTS)
** if the student choses a separate subject

For more information, please, contact:

Modestas Riauka, International Coordinator

Faculty of Business, Kaunas UAS

Pramonės pr. 20, LT 50468, Kaunas, Lithuania

E-mail: modestas.riauka@go.kauko.lt ; Fax. + 370 37 75 11 35

Contacts

Kaunas University of Applied Sciences
Pramones pr. 20, LT-50468 Kaunas, Lithuania

  • +370 37 75 11 44
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345