E-Business Organization – students will learn to organize and manage e-business. The study programme focuses on the use and application of modern IT tools for business creation, expansion and development. Such specialists are in high demand in the labour market. It is very important to know and follow legal regulations in e-business, therefore, students will also study the legal environment of e-business.
Study subjects: E-marketing, E-business Legal Environment, Market Research, E-Business Projects, E-business Platforms and Tools, Management of Social Accounts and Websites, Investment and Risk Management, Business Ethics.
International Marketing Management is aimed at creative, communicative and organized people. Success in foreign markets is guaranteed not only by high quality of goods or services, fast and cheap service, but also by effective marketing. While studying the subjects of this specialization, students will find answers to questions on how to find the most favorable foreign market, correctly choose the form and time of entry, use their competitive advantage, to respond quickly to changing trade conditions, etc.
Study subjects: Marketing Management, Brand Management, International Market Research, Business Ethics, Direct and E-marketing, Content and Social Media Marketing, Measures, Consumer Behaviour.