• will understand the principles of global business markets and sustainable development.
• will be able to apply the theories of economics and business management, as well as, legal acts that regulate international business in practice.
• will be able to analyse the international business environment, conduct applied researches aimed at finding solutions for specific business problems, plan the opportunities for international business development.
• will be able to analyse and assess international performance results of a business company.
• will be able to plan and organise international trade processes by responsibly managing the company’s resources.
• will be able to choose the right tools for creating the added value of exported products in different foreign markets.
• will be able to plan and organise e-business/ will be able to plan international marketing performance of the business company in different markets and analyse changing market trends/ will be able to analyse international food market and prepare the project on food business organisation.
• will be able to demonstrate negotiating skills, teamwork skills; to communicate and cooperate in multicultural and multilingual business environment.
• will be able to perceive their own moral responsibility, to perform in accordance with the company’s mission statement and provide reasoned business related problem solutions, will be able to demonstrate independence and creativity by making managerial decisions, implementing and developing business innovations.
• will be able to plan their own career and professional development by applying acquired knowledge and skills.

Study subjects: E-services, E-marketing, E-business Legal Environment, Business Projects, E-business Platforms and Tools, Management of Social Accounts and Websites, Investment and Risk Management, Business Ethics.

International Marketing Management is aimed at creative, communicative and organized people. Success in foreign markets is guaranteed not only by high quality of goods or services, fast and cheap service, but also by effective marketing. While studying the subjects of this specialization, students will find answers to questions on how to find the most favorable foreign market, correctly choose the form and time of entry, use their competitive advantage, to respond quickly to changing trade conditions, etc.

Study subjects: Marketing Management and Planning, Brand Management,  International Market Research, Business Ethics, Direct and E-marketing, Content and Social Media Marketing, Management of Communication Measure, Consumer Behaviour.

The final mark consists of the assessment of course assignments  and final examination.

Modern teaching methods include visits to different business companies and presentations delivered by guest speakers. These methods provide our students with hands-on opportunities for learning through exposure to diverse working methods, interaction with unfamiliar industries and organizational structures.

Guest lecturers from foreign universities contribute to the variety of skills and knowledge at KUAS. Students can gain experience in their study programme from guest lecturers who arrive from the Czech Republic, Spain, Poland, Finland, Latvia, Estonia, Poland, the Netherlands, etc.

Lecturers work in the modules together with lecturers from foreign education institutions where similar study programmes are  implemented.

Student-oriented self-study is based on tasks and group activities that encourage problematic and critical thinking. Educational environment is created to enable students to self-control their study process, reflect on their activities and encourage creativity and innovation. The programme strives for students’ active participation in the study process. Discussions and dialogues between the teacher and the student are always encouraged in the lectures.