Specialieji klavišai

Study area
Business and Public Management

Study mode
full time studies, 3 years (6 semesters, 180 ECTS)

Location
Kaunas, Lithuania

Languages
English

Start date
September, January

Qualification to be Awarded
Professional Bachelor of Business Management

HEAD OF THE BUSINESS FACULTY
Phd Raminta Andrėja Ligeikienė 

International Business is a programme that  reflects the market needs; is based on a module principle that ensures the interdisciplinarity of studies, flexible learning environment, enhancing the role of  students in the study process, encouraging their independence, activity, responsibility for the study results, integrating practical and self-study assignments; doing one semester internship in business companies. The programme is orientated towards problem teaching, formation of students’ systemic approach, socially responsible and ethical business. Students of the programme will study in a higher school or do one semester internship in a business company abroad.

 

The aim of International Business study programme is to teach future international business managers to analyse international business environment, communicate and cooperate with foreign partners and customers, apply business management principles and provisions of international business regulations by planning and organising international business activities in the company or its department.  Therefore,  International Business programme should be chosen by self assertive, result-oriented, communicative people who like working in teams, are responsible, confident, who are not afraid of challenges and risks. Moreover, this programme is aimed at creative people who are not familiar with words, such as “can’t” or “impossible”.

Why study International Business?

The following competencies will be developed:

  • will understand the principles of global business markets and sustainable development.
  • will be able to apply the theories of economics and business management, as well as, legal acts that regulate international business in practice.
  • will be able to analyse the international business environment, conduct applied researches aimed at finding solutions for specific business problems, plan the opportunities for international business development.
  • will be able to analyse and assess international performance results of a business company.
  • will be able to plan and organise international trade processes by responsibly managing the company’s resources.
  • will be able to choose the right tools for creating the added value of exported products in different foreign markets.
  • will be able to plan and organise e-business/ will be able to plan international marketing performance of the business company in different markets and analyse changing market trends/ will be able to analyse international food market and prepare the project on food business organisation.
  • will be able to demonstrate negotiating skills, teamwork skills; to communicate and cooperate in multicultural and multilingual business environment.
  • will be able to perceive their own moral responsibility, to perform in accordance with the company’s mission statement and provide reasoned business related problem solutions, will be able to demonstrate independence and creativity by making managerial decisions, implementing and developing business innovations.
  • will be able to plan their own career and professional development by applying acquired knowledge and skills.

Specialization

E-Business Organization – students will learn to organize and manage e-business. The  study programme focuses on the use and application of modern IT tools for business creation, expansion and development. Such specialists are in high demand in the labour market. It is very important to know and follow legal regulations in e-business, therefore, students will also study the legal environment of e-business.

Study subjects: E-services, E-marketing, E-business Legal Environment, Business Projects, E-business Platforms and Tools, Management of Social Accounts and Websites, Investment and Risk Management, Business Ethics.

International Marketing Management is aimed at creative, communicative and organized people. Success in foreign markets is guaranteed not only by high quality of goods or services, fast and cheap service, but also by effective marketing. While studying the subjects of this specialization, students will find answers to questions on how to find the most favorable foreign market, correctly choose the form and time of entry, use their competitive advantage, to respond quickly to changing trade conditions, etc.

Study subjects: Marketing Management and Planning, Brand Management,  International Market Research, Business Ethics, Direct and E-marketing, Content and Social Media Marketing, Management of Communication Measure, Consumer Behaviour.

Languages

Language of instruction: 100% English (a specific level of English is required for this course).

Assessment

A ten-point cumulative assessment system for assessing knowledge and skills is used. Learning outcomes are assessed throughout the semester. Assessment methods include translations, tests, individual and group tasks, their presentations, projects, presentations of practical and self-study tasks, etc.

The final mark consists of the assessment of course assignments  and final examination.

Your lecturers

Lecturers are business practitioners. Highly qualified, experienced lecturers closely monitor their students’ development using inspiring teaching methods. Study materials are related to current events, real-world problems and new academic findings provided by KUAS research groups. Moreover, businesspeople are invited to lectures to share the most recent, relevant information and their personal experience.

Modern teaching methods include visits to different business companies and presentations delivered by guest speakers. These methods provide our students with hands-on opportunities for learning through exposure to diverse working methods, interaction with unfamiliar industries and organizational structures.

Guest lecturers from foreign universities contribute to the variety of skills and knowledge at KUAS. Students can gain experience in their study programme from guest lecturers who arrive from the Czech Republic, Spain, Poland, Finland, Latvia, Estonia, Poland, the Netherlands, etc.

Lecturers work in the modules together with lecturers from foreign education institutions where similar study programmes are  implemented.

Learning process

Students will study in a modular study programme which provides a flexible learning environment, promotes student autonomy.

Student-oriented self-study is based on tasks and group activities that encourage problematic and critical thinking. Educational environment is created to enable students to self-control their study process, reflect on their activities and encourage creativity and innovation. The programme strives for students’ active participation in the study process. Discussions and dialogues between the teacher and the student are always encouraged in the lectures.

1 semester
Credits (ECTS)
BASICS OF INTERNATIONAL BUSINESS
15:
International Business Environment
4
Basics of Business Organization
4
Entrepreneurship and Innovation
3
Legal Regulation of International Business
4
INTERNATIONAL BUSINESS COMMUNICATION
15:
Business English
5
Intercultural Communication
6
Communication Psychology
4
2 Semester
Credits (ECTS)
ECONOMICS
15:
Microeconomics and Macroeconomics
6
Business Mathematics and Statistics
5
Basics of Applied Researches
4
BUSINESS MANAGEMENT
15:
Management
7
Marketing
4
Business Accounting
4
3 semester
Credits (ECTS)
SUSTAINABLE ENTERPRISE RESOURCE MANAGEMENT
15:
Enterprise Economics
3
Human Resource Management
3
Business Management Systems
4
Finance
5
EXPORT AND IMPORT MANAGEMENT
15:
International Trade
5
Supply Chain Management
3
International Business Law
4
International Negotiation
3
4 semester
Credits (ECTS)
PROFESSIONAL INTERNSHIP
30:
International Business Process Simulation
8
Professional Internship in a Business Enterprise
22
5 semester
Credits (ECTS)
E-BUSINESS ORGANIZATION / INTERNATIONAL MARKETING MANAGEMENT
15:
E-services / Marketing Management and Planning
4 / 5
E-marketing / Brand Management
4 / 3
E-business Legal Environment / International Market Research
4
Business Projects / Business Ethics
3
6 semester
Credits (ECTS)
E. BUSINESS MANAGEMENT / INTEGRATED MARKETING COMMUNICATIONS
15:
E-business Platforms and Tools / Direct and E-marketing
5 / 4
Management of Social Accounts and Websites / Content and Social Media Marketing
4
Investment and Risk Management / Management of Communication Measures
3 / 4
Business Ethics / Consumer Behaviour
3
FINAL THESIS
15:
Final Internship
6
Final Project
9

From the List of Freely Elective Courses offered by KK

Module
Credits (ECTS)
GLOBAL ECONOMICS:
15:
Global and Regional Economics
5
Intercultural Communication
5
Crisis Management
5
Module
Credits (ECTS)
GENERAL COMMUNICATION:
15:
Business Ethics
3
Communication Psychology
4
Intercultural Communication
5
Philosophy
3
Module
Credits (ECTS)
BUSINESS CHANGE MANAGEMENT:
15:
Change Management
4
Risk Management
5
Project Management
6
Module
Credits (ECTS)
PERSONALITY AND CAREER:
15:
Personality Psychology and Self-education
5
Leadership
5
Career Planing
5
Module
Credits (ECTS)
MANAGEMENT OF RELATIONS WITH CUSTOMERS:
15:
Stress Control
6
Effective Client Management
5
Conflict Management
4
Module
Credits (ECTS)
CULTURAL INDUSTRIES:
15:
Theater and Cinema Industries
5
Music Industry
5
Development of Creativity
5
Module
Credits (ECTS)
SPA PROCEDURES AND SERVICES:
15:
Therapies, Swimming Pools and Wellness
5
Facial and Body Treatments
5
Beauty Services
5
Module
Credits (ECTS)
ACTIVE LEISURE ORGANISATION
15:
Forms of Active Leisure
5
Sport for All
5
Leisure Projects Management
5
Module
Credits (ECTS)
BASICS OF LOGISTICS:
15:
Elements of Logistics Systems
5
Transport in Logistics Processes
5
ES Transportation Policy
5
Module
Credits (ECTS)
FRENCH AND SPANISH LANGUAGE AND CULTURE:
15:
French Language and Culture
8
Spanish Language and Culture
7
Module
Credits (ECTS)
MASS COMMUNICATION:
15:
Gender Communication
5
Political Communication
5
Theory of Propaganda
5
Module
Credits (ECTS)
EFFICIENT COMMUNICATION IN FOREIGN LANGUAGE:
15:
Clear and Fluent Writing (in English)
5
Business Communication (in English)
5
Content Communication Project Management
5
Module
Credits (ECTS)
SUSTAINABLE TOURISM DEVELOPMENT:
15:
Spanish Language (A1)
5
Sustainable Tourism
5
Event Management
5

Intercultural experience

Students will study in a foreign higher education institution for one semester (Finland, Belgium, Italy, Portugal, Hungary, the Czech Republic, the Netherlands, France, Germany) or do an internship in a foreign business company, therefore, the student’s first foreign language should be English.

International projects

Participate in various international projects under Erasmus+, Nordplus and other programmes, such as Mac2Kaunas, Mac2Warsaw (Businet), B2B Lithuania – Netherlands, etc.

International internships

Take  a chance to do an internship abroad: there are numerous opportunities in Germany, Malta, Ireland, Latvia, Spain, Poland, the United Kingdom, Cyprus, Slovakia, Greece, Ukraine, Sweden, etc.

Studies based on practice

In International Business course you will not only learn theory, but you will also be able to apply it in practice due tocollaboration with different businesses. Students do their internships in different types of companies: media;  communication and information departments of the centres providing cultural and social services or in manufacturing companies.

Students do their professional internship in their 4th or 6th semesters. They are invited to do an internship in the largest Lithuanian business companies, such as AB „KG Group“, UAB „Kesko Senukai Lithuania“, UAB „Topo grupė“, UAB „Mantinga“, UAB „Pigu“, AB „Volfas Engelman“ , UAB „Mondelez Lietuva Production“, UAB „Fazer Lietuva“, etc.

Future Career

The graduates will be competitive in the international labour market; will have the skills and practical experience necessary to communicate with business partners and customers; will be able to establish and develop their own business; will be prepared for working in the departments of export, supply, customer service, marketing, project management, quality, e-commerce, international relations and communication, product and international business development.

Access to further study

The graduates are entitled to a credit transfer system for entering level one university study programmes, they can choose Master programmes. The continuation of studies is possible in the study programmes in the field of tourism and leisure, management, business in Lithuanian and/or foreign universities.

Facilities

Fully equipped facilities for your studies and leisure:

  • 3 Dormitories available: double or single rooms;
  • Dormitories are located 2 min walking distance from the faculty;
  • Modern library with more than 30,000 book titles, 200 periodic scientific publications, e-books, academic databases, etc;
  • Sport club for your active life;
  • 2 canteens.

KAUNAS - Modern and cosy city to live and have fun in

Living and studying in the second biggest city of Lithuania is convenient and fun:

  • city with green parks in the center of Lithuania;
  • city public transportation system – punctual and at affordable price;
  • city full of young people, busy cultural life (historical architecture, museums, exhibitions, concerts, festivals, etc.) – Kaunas European Capital of Culture in 2022;
  • 25 flight destinations from Kaunas Airport;
  • 200 km from the Baltic sea golden sand beaches, 200 lakes in the country for camping and having fun with friends;
  • 30 km away from SPA resort Birštonas

Contacts

Kaunas University of Applied Sciences
Pramones pr. 20, LT-50468 Kaunas, Lithuania