Study area
Business and Public Management
Study mode
full time studies, 3 years (6 semesters, 180 ECTS)
Study area
Business and Public Management
Study mode
full time studies, 3 years (6 semesters, 180 ECTS)
Location
Kaunas, Lithuania
Languages
English
Start date
September, January
Qualification to be Awarded
Professional Bachelor of Business Management
HEAD OF THE BUSINESS FACULTY
Phd Raminta Andrėja Ligeikienė
International Business is a programme that reflects the market needs; is based on a module principle that ensures the interdisciplinarity of studies, flexible learning environment, enhancing the role of students in the study process, encouraging their independence, activity, responsibility for the study results, integrating practical and self-study assignments; doing one semester internship in business companies. The programme is orientated towards problem teaching, formation of students’ systemic approach, socially responsible and ethical business. Students of the programme will study in a higher school or do one semester internship in a business company abroad.
The aim of International Business study programme is to teach future international business managers to analyse international business environment, communicate and cooperate with foreign partners and customers, apply business management principles and provisions of international business regulations by planning and organising international business activities in the company or its department. Therefore, International Business programme should be chosen by self assertive, result-oriented, communicative people who like working in teams, are responsible, confident, who are not afraid of challenges and risks. Moreover, this programme is aimed at creative people who are not familiar with words, such as “can’t” or “impossible”.
Study subjects: E-services, E-marketing, E-business Legal Environment, Business Projects, E-business Platforms and Tools, Management of Social Accounts and Websites, Investment and Risk Management, Business Ethics.
International Marketing Management is aimed at creative, communicative and organized people. Success in foreign markets is guaranteed not only by high quality of goods or services, fast and cheap service, but also by effective marketing. While studying the subjects of this specialization, students will find answers to questions on how to find the most favorable foreign market, correctly choose the form and time of entry, use their competitive advantage, to respond quickly to changing trade conditions, etc.
Study subjects: Marketing Management and Planning, Brand Management, International Market Research, Business Ethics, Direct and E-marketing, Content and Social Media Marketing, Management of Communication Measure, Consumer Behaviour.
The final mark consists of the assessment of course assignments and final examination.
Modern teaching methods include visits to different business companies and presentations delivered by guest speakers. These methods provide our students with hands-on opportunities for learning through exposure to diverse working methods, interaction with unfamiliar industries and organizational structures.
Guest lecturers from foreign universities contribute to the variety of skills and knowledge at KUAS. Students can gain experience in their study programme from guest lecturers who arrive from the Czech Republic, Spain, Poland, Finland, Latvia, Estonia, Poland, the Netherlands, etc.
Lecturers work in the modules together with lecturers from foreign education institutions where similar study programmes are implemented.
Student-oriented self-study is based on tasks and group activities that encourage problematic and critical thinking. Educational environment is created to enable students to self-control their study process, reflect on their activities and encourage creativity and innovation. The programme strives for students’ active participation in the study process. Discussions and dialogues between the teacher and the student are always encouraged in the lectures.
From the List of Freely Elective Courses offered by KK
Students do their professional internship in their 4th or 6th semesters. They are invited to do an internship in the largest Lithuanian business companies, such as AB „KG Group“, UAB „Kesko Senukai Lithuania“, UAB „Topo grupė“, UAB „Mantinga“, UAB „Pigu“, AB „Volfas Engelman“ , UAB „Mondelez Lietuva Production“, UAB „Fazer Lietuva“, etc.
Kaunas University of Applied Sciences
Pramones pr. 20, LT-50468 Kaunas, Lithuania