Sports Management Study Course
Study Subjects Delivered in English (Autumn)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 24 ECTS in core subjects and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 15 | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim of the module is to develop students’ ability to apply marketing theory and the fundamentals of creativity and entrepreneurship in analysing the market situation and developing innovative solutions for the sports industry. | Module consists of Marketing, Creativity and Entrpreneurship, Professional English components. | Jūratė Mačiulytė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Seminars/ Project | The sports marketing component studies the specifics and environment of sports marketing, sports market segmentation and positioning, the marketing mix and the stages of a marketing plan. | The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing; Marketing mix and its surrounding. Segmentation and target market selection; The marketing planning; The global (international) marketing; Promotion: communicational process, advertising, personal selling, sales promotion, public relations; The development of the strategy of an enterprise marketing and the management of its implementation; The regulatory control of marketing; |
Aušrinė Černiauskienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Seminars/ Project | The course develops students’ creative and critical thinking skills, the ability to spot problems and find solutions, develop new ideas and turn them into businesses. During the course, teams of students solve a challenge provided by a challenge provider (business representative, lecturer, team member or others). Teams solve the challenge using design thinking techniques – empathy, definition, idea generation, prototyping, testing. | Concepts, examples, team building and development of creativity, entrepreneurship and innovation. Introducing the components of Design Thinking: empathy, definition, idea generation, prototyping, testing. Business model Canvas. Pitch training | Jūratė Mačiulytė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim of the course is to develop students’ ability to communicate in written and oral English by representing the sports organization. Students will learn how to communicate professionally in English by presenting sports marketing solutions and projects. | Topics in English: elements of the marketing mix, Marketing complexes for services and products, Sponsorship and advertising, Products and brands Product life cycle Market segmentation History of sports marketing Forms of sponsorship of sports products and services |
Aldona Vosyliūtė |
FREE ELECTIVES
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | Exam | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. | Wilfred Tchasse |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 60% – Mid-semester tests; 40% – Case analysis (project) | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; | Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability; | Gintarė Žilinskienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
Lect. Danguolė Kraskauskienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis | The aim of the study subject is to understand the nature of international trade, its characteristics and structure, policy forms and methods of the present conditions. The course discus changes in relevant legal science, globalization of business and legal environment (integrating articulation at the international, EU and national levels), to find and propose concrete solutions to complex international business situations, taking into account the latest theories of legal science and the requirements of professional legal ethics. | Nature of international trade, its characteristics, definition of international trade law. Definition of European union law. Single market of EU. Free movement of goods. The convention of transport of goods. Convention on the International Sale of Goods (CISG). | Lect. Vykintas Stumbrys |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester tests; 50% – Seminars/ Project | The course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life. | The history of project management; The concept of project; The roles in the project management; Project management life cycle; Managing the risks; Project quality management; Project communications management; Successful project management. | Lect. Dainora Pavalkytė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | Active participation in discussions in class. Successfully completed independent, pair and group assignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good grades from course assignments. Grading scale: 1-10 |
After the completion of the course, the student/learner is able to: – understand different concepts of diversity and inclusion in the workplace and their impact on organizations – understand cultural differences in management and leadership – recognize the benefits of managing diversity in organizations – lead diverse individuals and teams – understand global impacts of their own actions and the importance of a global mindset in today’s world. |
1. Introduction to the course contents and practicalities 2. What is a global mindset? Understanding global citizenship and demografical changes 3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action 4. Responsible consumer and tourist behavior 5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life? 6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+ community 7. Branding a company through DEI and good practices of CSR actions |
Wilfred Ledoux Tchasse Simo |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important – Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management. The Practical work serves for broadening the Students’ Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills. |
Review of Organizational Psychology and the main Theories. Researchers’ and Practical Works; Modern Organizations and Employees; Personnel Psychology in the 21st Century Workplace; Positive Health Psychology as an Organizational Asset; Management Psychology and Leadership; Organizational Psychologist’s Role in Effective Teams Work; Importance of Organizational Psychology in Today’s Context. |
Lect. Jūratė Martinonytė |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
