Sports Management Study Course
Study Subjects Delivered in English (Spring)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 24 ECTS in core subjects and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Case analysis (project) | After the course, the student will be able to identify areas for improvement in the image and branding of the sports organisation considering the results of the structured information. The student will be familiar with consumer segmentation and brand positioning techniques; will be able to select the appropriate media tools for the sports organisation and brand considering the specificities of the communication environment and will know how to apply techniques for effectiveness and monitoring of media planning. | Brand analysis; Brand creation plan; Consumer behaviour; Brand users analysis; Brand and its positioning; Brand identity; Digital communication | Aušrinė Černiauskienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Case analysis (project) | After the course, the student will be able to identify areas for improvement in the image and branding of the sports organisation considering the results of the structured information. The student will be familiar with consumer segmentation and brand positioning techniques; will be able to select the appropriate media tools for the sports organisation and brand considering the specificities of the communication environment and will know how to apply techniques for effectiveness and monitoring of media planning. | Character Communication; Interface Communication; District Team Communication; Marketing; Monetization; Product demonstration | Edgaras Abromavičius |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is development of esports related to computer interaction, evolution of computer games, typology, changes in modern software and trends, principles of computer games development and design and their application in everyday social, economic environment, version. Students will know and understand the basic principles and theories of computer games and software development. Students will be able to carry out comprehensive and systematic analysis of esports market. | History of video games and esports; Genres of video games; Esports and video games industry; AAA and Indie video games; Esports event management; Esports marketing; Esports streaming; Sponsorship of esports. | Edgaras Abromavičius |
FREE ELECTIVES
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 3 | Exam | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. | Wilfred Tchasse |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 3 | 60% – Mid-semester tests; 40% – Case analysis (project) | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; | Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability; | Gintarė Žilinskienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
Lect. Danguolė Kraskauskienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester tests; 50% – Project |
The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. | The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing; Marketing mix and its surrounding. Segmentation and target market selection; The marketing planning; The pricing policy. The methods and strategies of its detection. The selection of delivery channel. The global (international) marketing; Promotion: communicational process, advertising, personal selling, sales promotion, public relations; The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation; The regulatory control of marketing; Project. |
Wilfred Tchasse |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
