Sports Management Study Course
Study Subjects Delivered in English (Spring)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 24 ECTS in core subjects and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Case analysis (project) | After the course, the student will be able to identify areas for improvement in the image and branding of the sports organisation considering the results of the structured information. The student will be familiar with consumer segmentation and brand positioning techniques; will be able to select the appropriate media tools for the sports organisation and brand considering the specificities of the communication environment and will know how to apply techniques for effectiveness and monitoring of media planning. | Brand analysis; Brand creation plan; Consumer behaviour; Brand users analysis; Brand and its positioning; Brand identity; Digital communication | Aušrinė Černiauskienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Case analysis (project) | After the course, the student will be able to identify areas for improvement in the image and branding of the sports organisation considering the results of the structured information. The student will be familiar with consumer segmentation and brand positioning techniques; will be able to select the appropriate media tools for the sports organisation and brand considering the specificities of the communication environment and will know how to apply techniques for effectiveness and monitoring of media planning. | Character Communication; Interface Communication; District Team Communication; Marketing; Monetization; Product demonstration | Edgaras Abromavičius |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is development of esports related to computer interaction, evolution of computer games, typology, changes in modern software and trends, principles of computer games development and design and their application in everyday social, economic environment, version. Students will know and understand the basic principles and theories of computer games and software development. Students will be able to carry out comprehensive and systematic analysis of esports market. | History of video games and esports; Genres of video games; Esports and video games industry; AAA and Indie video games; Esports event management; Esports marketing; Esports streaming; Sponsorship of esports. | Edgaras Abromavičius |
FREE ELECTIVES
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | Exam | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. | Wilfred Tchasse |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 60% – Mid-semester tests; 40% – Case analysis (project) | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; | Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability; | Gintarė Žilinskienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
Lect. Danguolė Kraskauskienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester tests; 50% – Project |
The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. | The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing; Marketing mix and its surrounding. Segmentation and target market selection; The marketing planning; The pricing policy. The methods and strategies of its detection. The selection of delivery channel. The global (international) marketing; Promotion: communicational process, advertising, personal selling, sales promotion, public relations; The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation; The regulatory control of marketing; Project. |
Wilfred Tchasse |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis | The aim of the study subject is to understand the nature of international trade, its characteristics and structure, policy forms and methods of the present conditions. The course discus changes in relevant legal science, globalization of business and legal environment (integrating articulation at the international, EU and national levels), to find and propose concrete solutions to complex international business situations, taking into account the latest theories of legal science and the requirements of professional legal ethics. | Nature of international trade, its characteristics, definition of international trade law. Definition of European union law. Single market of EU. Free movement of goods. The convention of transport of goods. Convention on the International Sale of Goods (CISG). | Lect. Vykintas Stumbrys |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Exam | The aim of the course is to develop students’ ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary. | Interviewing; Video Reportage; Writting a blog; Texts in Media; Writting a Press Release | Simona Jankauskaitė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester tests; 50% – Seminars/ Project | The course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life. | The history of project management; The concept of project; The roles in the project management; Project management life cycle; Managing the risks; Project quality management; Project communications management; Successful project management. | Lect. Lina Kuraitienė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important – Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management. The Practical work serves for broadening the Students’ Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills. |
Review of Organizational Psychology and the main Theories. Researchers’ and Practical Works; Modern Organizations and Employees; Personnel Psychology in the 21st Century Workplace; Positive Health Psychology as an Organizational Asset; Management Psychology and Leadership; Organizational Psychologist’s Role in Effective Teams Work; Importance of Organizational Psychology in Today’s Context. |
Lect. Ramunė Bagočiūnaitė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the course is to study the theoretical and practical backgrounds of human resource management (HRM), also theoretical and practical innovations, features of HRM in different types of business organisations. In this course students will acquire the ability to analyse such HRM activities as: job analysis, human resource planning, recruitment, selection, orientation, performance evaluation, training and development, placement management. Also students will be able to evaluate and choose methods for the performance of these activities and subjects. | Recognize and explain the main concepts of HRM: content of HRM activities, methods for the performance of HRM activities; The main principles of HRM in an organisation: HRM function and recent trends; HR planning, recruitment, selection, adaptation; Methods of HR accounting; HR performance appraising; Leadership, HR training and development programs. |
Lect. Edita Pažereckaitė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | After completing this course, students will have a basic understanding of what organizational communication is, what its role in corporations is, and the different perspectives on organizational communication. They will also be able to identify and solve communication problems within a company, learn to how to compose messages that create relationships with both internal and external audiences. | Introduction to organizational communication. Types of organizations. Communication channels; Corporate identity, image and reputation; External communication; Corporate Social responsibility; Media relations; Crisis communication; Internal communication; Teamwork and Leadership; Conducting effective meetings. |
Lect. Saulius Tvirbutas |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Examination. | Even if the individual does not select specific assets such as the stock of gov-ernment bonds, investments are still made through participation in pension plans and employee savings programs or through the purchase of whole-life insurance or a home. Each of these investments has common characteristics, such as the potential return and the risk you must bear. The future is uncertain, and you must determine how much risk you are willing to bear, since a higher return is associated with accepting more risk. A primary aim of this course is to make investing less difficult by explaining the terms, by elucidating the possible alternatives, and by discussing some of the techniques professionals use to value assets and to construct portfolios. Although this course cannot show you a shortcut to financial wealth, it can reduce your chances of making uninformed investment decisions. | Investment Management. Concepts; Time value of Money; Investing in Common Stock; Mid-term quiz; The value of enterprise; The valuation of Fixed-income Securities; Government Securities. Risk; Investing in Gold; Investing in Real Estate. |
PhD Algirdas Justinas Staugaitis |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | Active participation in discussions in class. Successfully completed independent, pair and group assignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good grades from course assignments. Grading scale: 1-10 |
After the completion of the course, the student/learner is able to: – understand different concepts of diversity and inclusion in the workplace and their impact on organizations – understand cultural differences in management and leadership – recognize the benefits of managing diversity in organizations – lead diverse individuals and teams – understand global impacts of their own actions and the importance of a global mindset in today’s world. |
1. Introduction to the course contents and practicalities 2. What is a global mindset? Understanding global citizenship and demografical changes 3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action 4. Responsible consumer and tourist behavior 5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life? 6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+ community 7. Branding a company through DEI and good practices of CSR actions |
Wilfred Ledoux Tchasse Simo |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
