Sports Management Study Course
Study Subjects Delivered in English (Spring)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 24 ECTS in core subjects and free electives according to the needs of their study plans.
| Course code | Subject title | ECTS credits | Annotation |
| 1030 | Brand Management | 5 | After the course, the student will be able to identify areas for improvement in the image and branding of the sports organisation considering the results of the structured information. The student will be familiar with consumer segmentation and brand positioning techniques; will be able to select the appropriate media tools for the sports organisation and brand considering the specificities of the communication environment and will know how to apply techniques for effectiveness and monitoring of media planning. |
| 1031 | Communication and Image Management | 5 | After the course, the student will be able to identify areas for improvement in the image and branding of the sports organisation considering the results of the structured information. The student will be familiar with consumer segmentation and brand positioning techniques; will be able to select the appropriate media tools for the sports organisation and brand considering the specificities of the communication environment and will know how to apply techniques for effectiveness and monitoring of media planning. |
| 1032 | E-Sports Management | 5 | The aim of the study subject is development of esports related to computer interaction, evolution of computer games, typology, changes in modern software and trends, principles of computer games development and design and their application in everyday social, economic environment, version. Students will know and understand the basic principles and theories of computer games and software development. Students will be able to carry out comprehensive and systematic analysis of esports market. |
| Course code | Subject title | ECTS credits | Annotation |
| 1011 | Intercultural Communication | 3 | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. |
| 1012 | Social Responsibility | 3 | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; |
| 1013 | Leadership | 3 | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. |
| 1020 | International Business law | 3 | The aim of the study subject is to understand the nature of international trade, its characteristics and structure, policy forms and methods of the present conditions. The course discus changes in relevant legal science, globalization of business and legal environment (integrating articulation at the international, EU and national levels), to find and propose concrete solutions to complex international business situations, taking into account the latest theories of legal science and the requirements of professional legal ethics. |
| 27203 | Project Management | 6 | The course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life. |
| 27204 | Organizational Psychology | 3 | The Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important – Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management. The Practical work serves for broadening the Students’ Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills. |
| 27202 | Organizational Communication | 3 | After completing this course, students will have a basic understanding of what organizational communication is, what its role in corporations is, and the different perspectives on organizational communication. They will also be able to identify and solve communication problems within a company, learn to how to compose messages that create relationships with both internal and external audiences. |
| 1021 | Accounting Basics | 6 | The activities of an economic entity consist of various events and transactions that must be accurately recorded in the accounting system to determine their impact on the entity’s financial condition. Properly classifying and summarizing the recorded transactions leads to the preparation of a set of financial statements, which provides information about the entity’s assets, ownership, financial performance, and economic situation. The aim of the course is to provide students with the necessary theoretical knowledge and practical skills to accurately record, classify, and summarize business transactions, as well as to prepare a complete set of financial statements. |
| 1014 | Business English | 3 | The aim of the course to develop the ability communicate in a technical foreign language. |
| 1019 | Global Citizenship and Diversity Management | 3 | After the completion of the course, the student/learner is able to: – understand different concepts of diversity and inclusion in the workplace and their impact on organizations – understand cultural differences in management and leadership – recognize the benefits of managing diversity in organizations – lead diverse individuals and teams – understand global impacts of their own actions and the importance of a global mindset in today’s world. |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
