Sales and Marketing Study Course

Study Subjects Delivered in English (semester)

The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 15ECTS from core subjects and free electives according to the needs of their study plans.

ECTS credits  

Assessment system

 

Annotation Course content
5 Mid-semester tests – 50%;

Case analysis (project) – 50%.

The aim of the study subject is to provide theoretical knowledge and practical skills on how to create marketing content in a qualitatively purposeful way. After listening to the subject, the student will be able to prepare a communication grid according to the peculiarities of segmentation, select tools for consistent activation of content, plan solutions for target audience involvement, will be able to offer solutions to improve the organization activity which allows to achieve exclusivity in the market. Students will know the peculiarities of content management in social media. Also will be able to manage content activation process on social networks and create brand story. The concept of content marketing. Factors and trends determining the relevance of content marketing application;

Strategic marketing planning and channel selection. Activation of promotion measures;

Peculiarities of commercial offer preparation and content activation in social media;

Experience marketing and its features in content planning on social media;

Brand management in social media (Co-creation);

Event marketing on social media;

Content marketing tactical solutions;

Brand storytelling.

ECTS credits  

Assessment system

 

Annotation Course content
5 50% – Mid-semester tests; 50% – Project** The aim of the study subject is acknowledge students about project management in organization. Accordingly, after graduating from this course student will be able to create project team, communicated solving project management problems and make project documentation using project management methods. The concept of innovation and project activities. The stages of a project management, types and features;
Project Initiation and the project peculiarities in the European Union;
Team building of a project;
Planning of a project resource;
Project risk management;
Project.
ECTS credits  

Assessment system

 

Annotation Course content
5 50% – Mid-semester tests; 50% – Case analysis (project) The course aims to provide knowledge and form ability to understand the process of management, identify and define problems, formulate and select the most suitable management decisions and foresee their implementation possibilities. The course discusses the concepts of management, operation, and development of management science. The subject analyses organisation as an object of management science, its background, structure, aims, external and internal environments and their volatile nature. Discussed and analysed are main management functions, stages and methods of strategic analysis, and the process of preparing a strategy plan. Students analyse structures of organisational management, their connection with activity strategy, and types of organisational management structures. There is a discussion on the need of control, its functions and execution principles, stages of control process, and types of control. Conditions for organisation existence and the system of its aims;
External and internal organisation environments;
Significance of decisions in the management process. Decision making process and methods;
Planning. Planning importance and aims. System of organisation plans. Planning process;
Preparing process of strategy plan. Strategic analysis;
Evaluating competitive situation. Boston Consulting Group (BCG) matrix, ADL matrix, General Electric matrix;
Organisational structure, its connection with strategy. Organising individual job place. Job position in an organisation;
Essence and importance of control for management. Control and activity evaluation. Functions of control and its implementation principles;
Control types. Control system in an organisation;
Staff management system. Staff motivating;
Management style and its impact for company results;
Groups and conflicts, conflict management.
ECTS credits  

Assessment system

 

Annotation Course content
5 50% – Case analyses; 50 % – Test The aim of the study subject is acknowledge students about change management in organization. Accordingly, after graduating from this course student will be able to observe organization and its business from wide perspective while managing its changes locally and strategically. Students will be solving change management problems working with different practical cases, applying change management methods. The concept of changes and classification;
Anticipation of changes and strategic changes;
Changes and Human Resources;
The speed of change and the learning organization;
Changes and development in an organization;
Test.

Free Electives:

ECTS credits  

Assessment form

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Case analysis (project)

 

The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. The concept of leadership. Leader’s personality;
Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour;
Differences of male and female leadership;
Leaders’ types using personal powers;
Charismatic leadership. Machiavelism;
Leader’s image and public speaking skills;
Case analysis (project).
ECTS credits  

Assessment system

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Case analysis (project)

 

The aim of the study subject is to apply negotiation skills in the professional field based on the theoretical knowledge and practical skills. To improve cooperation skills, to develop communicative and intercultural competence, to understand intercultural differences in negotiation, to use the main strategies at every stage of negotiations, to apply the principles of harmonious verbal, non-verbal and written communication in the negotiations. Business communication. First Image. Business Image;
Negotiating strategies and the application of their contexts;
The concept of negotiations. Scenarios;
The goals of negotiations. Negotiation positions;
The content of negotiations: interests: interests, criteria, decision;
Negotiation Psychology. The negotiators’ roles;
The emotional preparation of a negotiator for different scenarios;
The price negotiations;
The preparation for negotiations and implementation of their results;
Case analysis (project).
ECTS credits  

Assessment form

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Written quiz The aim of the study subject is to develop students’ abilities to understand the quality management principles and methods. After the completion of the subject, students will perceive acquired knowledge in quality management in a changing business environment. Students will understand the principles of quality management system functioning and will be able to select the appropriate quality management methods. Quality management concepts and principles. Process approach;
The importance of quality management to improve the efficiency of company’s activities. Evolution of quality management;
Total quality management. Quality management methods. Quality management standards;
Fundamentals of Lean management (philosophy, principles and methodology); Quality culture;
Written quiz.
ECTS credits  

Assessment form

 

Annotation Course content
3 50% – Mid-semester tests; 50% – Project (practical task) The aim of the study subject is to acknowledge students about importance of consumer behaviour in the marketing studies. After graduating course, students will be able to recognize and apply methods and instruments that make influence and attracts attention of consumer. Students will learn how to understand consumers and their attitude to products and they will understand the change possibility of consumer’s attitude. Consumers and their perception;
Consumer learning and memory;
Consumer motivation and values;
personality and lifestyle; Consumer attitude. Change and intercommunication of consumer attitude;
Individual consumer’s choice. Purchasing and consuming; Group influence and leadership;
Organisational and family decisionmaking;
Project (practical task).
ECTS credits  

Assessment form

 

Annotation Course content
4 50% – Mid-semester tests; 50% – Case analysis (project) After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures; Essence of communication process and its models;
Verbal and Non-verbal Communication;
Basics of business communication and its importance;
Cultural Understanding; Cultural Differences in Communication;
Intercultural Communication in Business;
Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication.
ECTS credits  

Assessment form

 

Annotation Course content
3 40% – Mid-semester tests; 30% – Self-study assignment; 30% – Written/oral quiz

 

The aim of the study subject is to introduce the students with the basic Business English terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The course provides theoretical basics of business management key fields: career management, starting business, company and product types, marketing and logistics.  The professional practical training is based on business communication. After completion of the Business English course the students will be able to use the English language in business related international environment. Business correspondence in English;
Professional dialogues: making business contacts, business meetings, negotiations, trade fairs, job interviews. Business presentations;
Career and leadership;
Starting business;
Companies;
Products and services;
Trade;
Basics of marketing;
Basics of logistics.
ECTS credits  

Assessment form

 

Annotation Course content
4 40% – Mid-semester tests; 30% – Self-study assignment; 30% – Written/oral quiz

 

The aim of the study subject is to introduce the students with the basic Business Russian terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The professional practical training is based on business communication. Introductory course: phonetics, intonation patterns and graphics;
Family photographs. Professions;
Students and studying, getting to know each other;
At the supermarket, theatre. Nationalities;
My neighbours, at restaurant; About myself. Work and leisure;
Months, weeks and days. Russian names, patronymic names and surnames;
My company. Directive and negative pronouns. Ordinal numbers.
ECTS credits  

Assessment form

 

Annotation Course content
8 50% – Practical assignments in departments; 50% – Project. The aim of the study module is to provide students with the opportunity to acquire practical skills while organizing and analysing performance of a simulation enterprise. After the completion of the international business process simulation, students will be able to analyse and evaluate the business environment, to understand principles and methods of international business management and the in-house processes. The concept of a modern BSC. Peculiarities of a BSC network.
Presentation of work organisation in the BSC;
Work in a Human Resources Department;
Work in a commerce department;
Work in a marketing department;
Project.

For more information, please, contact:

Modestas Riauka, International Coordinator

Faculty of Business, Kaunas UAS

Pramonės pr. 20, LT 50468, Kaunas, Lithuania

E-mail: modestas.riauka@go.kauko.lt ; Phone:  + 370 37 75 11 46