Sales and Marketing Study Course
Study Subjects Delivered in English (semester)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 15ECTS from core subjects and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
|
Annotation | Course content |
| 5 | Mid-semester tests – 50%;
Case analysis (project) – 50%. |
The aim of the study subject is to provide theoretical knowledge and practical skills on how to create marketing content in a qualitatively purposeful way. After listening to the subject, the student will be able to prepare a communication grid according to the peculiarities of segmentation, select tools for consistent activation of content, plan solutions for target audience involvement, will be able to offer solutions to improve the organization activity which allows to achieve exclusivity in the market. Students will know the peculiarities of content management in social media. Also will be able to manage content activation process on social networks and create brand story. | The concept of content marketing. Factors and trends determining the relevance of content marketing application;
Strategic marketing planning and channel selection. Activation of promotion measures; Peculiarities of commercial offer preparation and content activation in social media; Experience marketing and its features in content planning on social media; Brand management in social media (Co-creation); Event marketing on social media; Content marketing tactical solutions; Brand storytelling. |
| ECTS credits |
Assessment system
|
Annotation | Course content |
| 5 | 50% – Case analyses; 50 % – Test | The aim of the study subject is acknowledge students about change management in organization. Accordingly, after graduating from this course student will be able to observe organization and its business from wide perspective while managing its changes locally and strategically. Students will be solving change management problems working with different practical cases, applying change management methods. | The concept of changes and classification; Anticipation of changes and strategic changes; Changes and Human Resources; The speed of change and the learning organization; Changes and development in an organization; Test. |
| ECTS credits | Semester |
Assessment form
|
Teacher |
| 3 | Autumn | Adomas Taraskevičius |
| ECTS credits | Semester |
Assessment form
|
Teacher |
| 3 | Autumn | Viktorija Navickienė |
| ECTS credits | Semester |
Assessment form
|
Teacher |
| 3 | Autumn | Skaistė Kalininaitė |
Free Electives:
| ECTS credits |
Assessment form
|
Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project)
|
The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
| ECTS credits |
Assessment system
|
Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project)
|
The aim of the study subject is to apply negotiation skills in the professional field based on the theoretical knowledge and practical skills. To improve cooperation skills, to develop communicative and intercultural competence, to understand intercultural differences in negotiation, to use the main strategies at every stage of negotiations, to apply the principles of harmonious verbal, non-verbal and written communication in the negotiations. | Business communication. First Image. Business Image; Negotiating strategies and the application of their contexts; The concept of negotiations. Scenarios; The goals of negotiations. Negotiation positions; The content of negotiations: interests: interests, criteria, decision; Negotiation Psychology. The negotiators’ roles; The emotional preparation of a negotiator for different scenarios; The price negotiations; The preparation for negotiations and implementation of their results; Case analysis (project). |
| ECTS credits |
Assessment form
|
Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Written quiz | The aim of the study subject is to develop students’ abilities to understand the quality management principles and methods. After the completion of the subject, students will perceive acquired knowledge in quality management in a changing business environment. Students will understand the principles of quality management system functioning and will be able to select the appropriate quality management methods. | Quality management concepts and principles. Process approach; The importance of quality management to improve the efficiency of company’s activities. Evolution of quality management; Total quality management. Quality management methods. Quality management standards; Fundamentals of Lean management (philosophy, principles and methodology); Quality culture; Written quiz. |
| ECTS credits |
Assessment form
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Project (practical task) | The aim of the study subject is to acknowledge students about importance of consumer behaviour in the marketing studies. After graduating course, students will be able to recognize and apply methods and instruments that make influence and attracts attention of consumer. Students will learn how to understand consumers and their attitude to products and they will understand the change possibility of consumer’s attitude. | Consumers and their perception; Consumer learning and memory; Consumer motivation and values; personality and lifestyle; Consumer attitude. Change and intercommunication of consumer attitude; Individual consumer’s choice. Purchasing and consuming; Group influence and leadership; Organisational and family decisionmaking; Project (practical task). |
| ECTS credits |
Assessment form
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Annotation | Course content |
| 4 | 50% – Mid-semester tests; 50% – Case analysis (project) | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures; | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences in Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. |
| ECTS credits |
Assessment form
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Annotation | Course content |
| 3 | 40% – Mid-semester tests; 30% – Self-study assignment; 30% – Written/oral quiz
|
The aim of the study subject is to introduce the students with the basic Business English terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The course provides theoretical basics of business management key fields: career management, starting business, company and product types, marketing and logistics. The professional practical training is based on business communication. After completion of the Business English course the students will be able to use the English language in business related international environment. | Business correspondence in English; Professional dialogues: making business contacts, business meetings, negotiations, trade fairs, job interviews. Business presentations; Career and leadership; Starting business; Companies; Products and services; Trade; Basics of marketing; Basics of logistics. |
| ECTS credits |
Assessment form
|
Annotation | Course content |
| 8 | 50% – Practical assignments in departments; 50% – Project. | The aim of the study module is to provide students with the opportunity to acquire practical skills while organizing and analysing performance of a simulation enterprise. After the completion of the international business process simulation, students will be able to analyse and evaluate the business environment, to understand principles and methods of international business management and the in-house processes. | The concept of a modern BSC. Peculiarities of a BSC network. Presentation of work organisation in the BSC; Work in a Human Resources Department; Work in a commerce department; Work in a marketing department; Project. |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
