Sales and Marketing Study Course
Study Subjects Delivered in English (Autumn semester)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 15ECTS from core subjects and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturer |
| 3 | Mid-semester tests – 50%; Public speech delivery (project) – 50%. | The purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. The course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills. | The origins of public speaking and its importance to modern public speaking; Communication process. Concept and types of public speeches. Motivation and stages of listening to public speeches; The importance of the public speaker. Preparation for public speaking: topic selection methods, the idea, essence and goals of public speech; Composition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches; Extralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication; Overcoming public speaking fear. Managing attention of the audience and answering questions. | Skaistė Kalininaitė |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturer |
| 3 | 50% – Mid-semester tests; 50% – Exam | The aim of the course is to develop students’ ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary. | Interviewing; Video Reportage; Writting a blog; Texts in Media; Writting a Press Release | Simona Jankauskaitė |
| ECTS credits | Assessment system | Annotation | Course content | Responsible lecturer |
| 3 | 50% – Mid-semester tests; 50% – Exam | The aim of the course is to give students essential knowledge on digital sales environment, be able to create an e-shop on Shopify or similar platform and effectively manage it | Introduction to Digital Business and E-commerce; Managing Digital Business Infrastructure; E-sales Strategies; Digital Customers; Digital E-Commerce plan; SEO; Display Advertising; Customer Relationship Management; E-Commerce marketing Communication and Distribution | Khalil Israfilzade |
Free Electives:
| ECTS credits |
Assessment form
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Annotation | Course content |
| 4 | 50% – Mid-semester tests; 50% – Case analysis (project) | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures; | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences in Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. |
| ECTS credits |
Assessment form
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Annotation | Course content | Responsible lecturer |
| 3 | 60% – Mid-semester tests; 40% – Case analysis (project) | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society. | Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability. | Gintarė Žilinskienė |
| ECTS credits |
Assessment form
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Annotation | Course content | Responsible lecturer |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership; Machiavelism; Leader’s image and public speaking skills; Case analysis (project). | Lect. Danguolė Krasauskienė |
| ECTS credits |
Assessment form
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Annotation | Course content | Responsible lecturer |
| 6 | 50% – Mid-semester tests; 50% – Project |
The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. | The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing; Marketing mix and its surrounding. Segmentation and target market selection; The marketing planning; The pricing policy. The methods and strategies of its detection. The selection of delivery channel. The global (international) marketing; Promotion: communicational process, advertising, personal selling, sales promotion, public relations; The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation; The regulatory control of marketing; Project. |
Wilfred Tchasse |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturer |
| 6 | 60% – Practical assignments in department; 40% – Project | The aim of International Business Process Simulation to precondition the acquisition of practical skills and the ability to apply them in analysing and organising the activities of a business enterprise. After studying the student will be able to analyse and evaluate the global business environment, understand the principles of international business management and the processes taking place in a business enterprise; acquire the skills of planning and organising business activities; apply market research methods and modern technical/technological tools while communicating in the mother tongue and a foreign language; and be able to propose reasonable solutions to the problems of the international business of a business enterprise. | Students simulates the real activities of a company and reflects the actual processes that take place in a business enterprise. During the IB traineeship, the student works in human resources, marketing, commercial and accounting departments. Students trade with each other in a simulated international business market with companies in Lithuania and abroad, analyse the results of their performance, plan marketing communications, and apply promotional measures and actions. | Rasa Šabrinskienė |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
