Course title ECTS Credits Semester Annotation
Marketing 6 Spring During the course of studies, students are introduced to the concept of marketing, its principles, and theories. Using real company situations, the environmental elements that influence marketing activities are analyzed. Students learn about market research methods and techniques and how to apply them to understand consumer behavior and perform market segmentation. The elements of the marketing mix are analyzed and adjusted, along with creative solutions that best fit the company’s and market conditions.
Management 6 Spring In this course, students are introduced to the concept of management and its significance for organizational activities, as well as the structure and interrelationship of management as both a science and a phenomenon. The lectures, practical sessions, and independent assignments will provide students with the knowledge and skills to delve into management and organizational activities, pose questions, solve problems, and conduct activity analysis, using management theory and practice in a rational and creative way.
Project Management 6 Spring During the course, students are introduced to the basics of project management, key project management methods, and analyze project proposals and case studies. Based on a generated project idea, they complete a project proposal or create a project „Canva“. Using MS Project or other online project management tools (such as https://www.projectmanager.com, https://monday.com), students learn to create Gantt charts and manage project activities.
Human Resource Management 6 Spring In this course, students are introduced to the key principles of human resource organization and management, its theoretical foundations, and practical applications. The topics covered include the significance and essence of human resource management, the interaction between organizational culture and staff policies, the HR management environment, and the development of HR management over time. The course thoroughly examines staff organization activities such as job analysis, workforce planning, recruitment, selection, onboarding, evaluation, training, and professional development. The management component delves into leadership and motivation, highlighting the importance of these activities in the HR management process, its characteristics, and practical application.
Corporate Social Responsibility 3 Spring This course provides students with the opportunity to gain theoretical knowledge and practical skills in corporate social responsibility (CSR), helping them to understand the principles of socially responsible practices and develop practical abilities in addressing sustainability issues at a professional level. The following topics are explored in detail: concepts of corporate social responsibility, factors and stakeholders promoting CSR, the implementation of CSR, related challenges, sustainable development goals in the context of CSR, as well as criteria for evaluating and recognizing CSR efforts.