Applied Communication Study Course
Study Subjects Delivered in English (Autumn semester)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core subjects in Office administration and free electives according to the needs of their study plans.
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Annotation | Course content | Responsible lecturers |
| 3 | Mid-semester tests – 50%; Exam – 50%. | This course is designed for students who want to learn to write and write academic, publicist and essay texts properly. During the course, students are introduced to the basic elements of text creation and are taught to convey information so that it is easy to read and understand. | Types of written texts, peculiarities, language, style; Writing process. Concept, choice of theme, generation of ideas, planning; Writing sentences. Single, compound, mixed sentences; Creating information text; Rephrasing. Writing abstracts. Referencing; Editing information text. | Skaistė Kalininaitė |
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| 3 | Mid-semester tests – 50%; Public speech delivery (project) – 50%. | The purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. The course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills. | The origins of public speaking and its importance to modern public speaking; Communication process. Concept and types of public speeches. Motivation and stages of listening to public speeches; The importance of the public speaker. Preparation for public speaking: topic selection methods, the idea, essence and goals of public speech; Composition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches; Extralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication; Overcoming public speaking fear. Managing attention of the audience and answering questions. | Skaistė Kalininaitė |
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| 3 | Mid-semester tests – 50%; Exam – 50%. | The aim of the course is to be able to effectively communicate both in writing and speaking in order to maintain a professional image. | The role of media and social networks in the construction of personal and business image and reputation. Concepts and theories of culture, cultural diversity, multiculturalism and intercultural communication. Non-verbal communication. Principles of drafting, structure of a compelling public speech. General requirements for written business communication. Conflict management through communication. | Skaistė Kalininaitė |
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| 3 | Mid-semester tests – 50%; Exam – 50%. | The Sociology course provides students with a comprehensive understanding of society’s structure, dynamics, and the underlying principles that shape human interactions. The course begins with an exploration of the concept of sociology, its core functions, and fundamental principles. Students will analyze the nature of social interactions, examining how social roles and statuses influence individual behavior within various social contexts. Through critical analysis and discussion, students will develop a deeper understanding of the complexities of contemporary society and the factors influencing social cohesion and conflict. | Concept of Sociology, its Functions and Principles. Social Interaction, Social Roles and Statuses.Stratification of society. Gender stratification. Sociology of the age. Social changes in society. Demographic processes. Collective behaviour. Social dysfunctions (deviance) and social control. | Rasa Bartkutė |
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| 3 | 50% – Mid-semester tests; 50% – Project |
Business psychology through internal and external communication will provide students with knowledge about the main possible ways of developing and managing business psychology in an organization. This will provide opportunities to master the guidelines for the formation of a personal, professional, organizational business image from a communication perspective. Will help students as future participants of business organizations to purposefully and systematically form a positive image and achieve the set goals both in personal satisfaction within the organization and in order to meet the goals set by the organization. Students will be able to change and form problem situations in the organization, improve the climate of the internal environment of the organization and communicate it externally, thereby creating an image of the organization on the basis of public rules and modern theories of image formation. This subject of study will help students acquire general skills, such as team management, teamwork, conflict resolution. Also, students will be able to adapt their personal image to ensure connection with business development opportunities. Apply the acquired knowledge to the organization of personal and group activities and the formation of a professional and organizational image based on professional ethics and social spirit. The topics studied will help to master and understand the need for internal communication in the organization in order to ensure positive external benefits for employees, business partners and other interested groups. |
• The theory of business psychology, the main components; • Business psychology and social psychology and their contribution to business development; • The main problems associated with the behavior and decision-making of individuals and organizations; • Aspects of internal communication, team building and management, leadership theory; • Development of external communication with the public, partners and other interested groups; Image in business communication: appearance, speech, manners, etc.; • The main problems in the context of business psychological climate: Discrimination, multiple discrimination, mobing, salary, motivation, etc. |
Ingrida Griesienė |
Free Electives:
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| 3 | Exam | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. | Wilfred Tchasse |
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| 3 | 60% – Mid-semester tests; 40% – Case analysis (project) | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; | Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability; | Gintarė Žilinskienė |
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| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
Lect. Danguolė Kraskauskienė |
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| 6 | 50% – Mid-semester tests; 50% – Project |
The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. | The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing; Marketing mix and its surrounding. Segmentation and target market selection; The marketing planning; The pricing policy. The methods and strategies of its detection. The selection of delivery channel. The global (international) marketing; Promotion: communicational process, advertising, personal selling, sales promotion, public relations; The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation; The regulatory control of marketing; Project. |
Viktorija Navickienė |
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| 3 | 50% – Mid-semester tests; 50% – Exam | The aim of the course is to develop students’ ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary. | Interviewing; Video Reportage; Writting a blog; Texts in Media; Writting a Press Release | Simona Jankauskaitė |
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| 6 | 50% – Mid-semester tests; 50% – Seminars/ Project | The course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life. | The history of project management; The concept of project; The roles in the project management; Project management life cycle; Managing the risks; Project quality management; Project communications management; Successful project management. | Lect. Dainora Pavalkytė |
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| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important – Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management. The Practical work serves for broadening the Students’ Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills. |
Review of Organizational Psychology and the main Theories. Researchers’ and Practical Works; Modern Organizations and Employees; Personnel Psychology in the 21st Century Workplace; Positive Health Psychology as an Organizational Asset; Management Psychology and Leadership; Organizational Psychologist’s Role in Effective Teams Work; Importance of Organizational Psychology in Today’s Context. |
Lect. Jūratė Martinonytė |
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | After completing this course, students will have a basic understanding of what organizational communication is, what its role in corporations is, and the different perspectives on organizational communication. They will also be able to identify and solve communication problems within a company, learn to how to compose messages that create relationships with both internal and external audiences. | Introduction to organizational communication. Types of organizations. Communication channels; Corporate identity, image and reputation; External communication; Corporate Social responsibility; Media relations; Crisis communication; Internal communication; Teamwork and Leadership; Conducting effective meetings. |
Lect. Saulius Tvirbutas |
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Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | Active participation in discussions in class. Successfully completed independent, pair and group assignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good grades from course assignments. Grading scale: 1-10 |
After the completion of the course, the student/learner is able to: – understand different concepts of diversity and inclusion in the workplace and their impact on organizations – understand cultural differences in management and leadership – recognize the benefits of managing diversity in organizations – lead diverse individuals and teams – understand global impacts of their own actions and the importance of a global mindset in today’s world. |
1. Introduction to the course contents and practicalities 2. What is a global mindset? Understanding global citizenship and demografical changes 3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action 4. Responsible consumer and tourist behavior 5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life? 6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+ community 7. Branding a company through DEI and good practices of CSR actions |
Wilfred Ledoux Tchasse Simo |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt; Phone: +370 37 75 11 46
