International Business Study Course
Study Subjects Delivered in English (Spring)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 24 ECTS in core subjects and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 15 | 50% – Mid-semester tests; 50% – Integrated project and its presentation. | The study module aims to provide knowledge about e-business management and improve e-business planning and organisation skills by creating relevant and inclusive content, using modern technological tools, computer software, applying modern sales channels, technologically advanced payment methods. | History and definition of e-business and e-commerce. International regulation of e-business. Legal regulation of E-business in the EU and Lithuania, e-business entities. E-business and consumer rights regulation. Means and methods of consumer rights protection. Personal data protection in e-business. Regulation on copyright protection. Regulation on Competition Law and Intellectual Property Rights in e-business. Contract Law and its main aspects in e-business. Business projects and the concept of project management. Phases and activities of project management. Features of business project initiation and international business project management. Principles of building a project team. Assessment and management of the risks of a business project. Monitoring and assessment of a business project. Methods and requirements for business project planning. Planning business project resources. Basics of E-marketing. E-marketing tools. The nature, environment, and characteristics of services. Classification of services. Services that are linked to goods. Use of SEO and SEM. User interface. Branding and communication online. Billing and payments in e-business. Use of cryptocurrency and other technologically innovative payment and financial solutions in e-business. Metrics online. Market research, its scope and meaning e. in business organization. Market research process. Use of information in the decision making process. Analysis of the foreign market. Application of the quantitative research method (survey) in market research. Quantitative research data processing and analysis. Application of the qualitative research method (interview) in market research. Data processing and analysis of qualitative research. | Phd Laima Jesevičiūtė-Ufartienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 4 | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide students with the knowledge and develop the skills to understand e-business legal regulation, acquiring knowledge of various regulatory areas, ability to analyse the international business environment. | History and definition of e-business and e-commerce. International regulation of e-business. Legal regulation of E-business in the EU and Lithuania, e-business entities. E-business and consumer rights regulation. Means and methods of consumer rights protection. Personal data protection in e-business. Regulation on copyright protection. Regulation on Competition Law and Intellectual Property Rights in e-business. Contract Law and its main aspects in e-business. | Mindaugas Nauckūnas |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide knowledge about e-business management and improve e-business planning and organisation skills by creating relevant and inclusive content, using modern technological tools, computer software, applying modern sales channels, technologically advanced payment methods. | Business projects and the concept of project management. Phases and activities of project management. Features of business project initiation and international business project management. Principles of building a project team. Assessment and management of the risks of a business project. Monitoring and assessment of a business project. Methods and requirements for business project planning. Planning business project resources. | Asta Raupelienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 4 | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide students knowledge about expanding e-business and the sales in both domestic and foreign markets, ability to select appropriate e-marketing communication tools and apply them to a specific business case. | Basics of E-marketing. E-marketing tools. The nature, environment, and characteristics of services. Classification of services. Services that are linked to goods. Use of SEO and SEM. User interface. Branding and communication online. Billing and payments in e-business. Use of cryptocurrency and other technologically innovative payment and financial solutions in e-business. Metrics online. | Andreas Karaoulanis |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 4 | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide students with the knowledge and ability to apply the theoretical knowledge in developing e-business solutions for the international market, ability to perform applied research for solving specific business problems, plan the possibilities of international business development. | Market research, its scope and meaning e. in business organization. Market research process. Use of information in the decision making process. Analysis of the foreign market. Application of the quantitative research method (survey) in market research. Quantitative research data processing and analysis. Application of the qualitative research method (interview) in market research. Data processing and analysis of qualitative research. | Phd Laima Jesevičiūtė-Ufartienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 15 | 50% – Mid-semester tests; 50% – Integrated project and its presentation. | The module aims to create prerequisites for students to acquire knowledge of the principles of business management; develop the ability to assess the factors that affect the performance and the conditions that determine the decision-making situation; formulate and select the most appropriate solutions in a specific situation to ensure rational and high-quality business management processes. After completing the module, the International Business student will have acquired general knowledge of management, marketing, accounting and financial sciences. | The concept and evolution of management. Organisations and their environment. The concept, aims, objectives, conceptions of marketing. Enterprise marketing activities and functions. The marketing complex and its environment. Segmentation and selection of target market. Solutions. Types and models of decision making. Management of the planning process. Hierarchy of plans in the organisation. Strategic planning. Operational, tactical planning. Marketing planning. Pricing policy. Methods and strategies for determining it. Logistical marketing solutions. Selecting delivery channels. Global (international) marketing. Promotion: communication process, advertising, personal selling, sales promotion, public communication. The essence of an organisation. Concept and types of organisational management structure (OMS). Concept, principles, and regulation of accounting. Assets of the enterprise, shareholders’ equity and liabilities, income, and expenses. Accounting equality. Accounting process and its organization. Accounting of the taxes paid (administered) by the company. Recording of the revenue related to sales and expenses related to purchases. Completion of the accounting process cycle. Content and preparation of financial statements. The concept of leadership, its styles. Motivation theories and models. The essence, content, and systems of control. The concept of quality management, its structural elements. The importance of quality management for improving the efficiency of the enterprise. The essence of marketing strategy. Development of the marketing strategy of a business enterprise and the implementation of its management. Control of marketing activities. Quality management. The essence of the systematic approach. Quality costs. Planning business enterprise resources, financing. | Dainora Pavalkytė, Indrė Knyvienė, Andreas Karaoulanis |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 7* | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide students with the knowledge and develop the skills to apply the principles of quality management; carry out a situational analysis to anticipate favourable circumstances and potential threats; assess the strengths and weaknesses of the enterprise performance, and be able to make and argue for the solutions to a specific problem. | The concept and evolution of management. Organisations and their environment. Solutions. Types and models of decision making. Management of the planning process. Hierarchy of plans in the organisation. Strategic planning. Operational, tactical planning. The essence of an organisation. Concept and types of organisational management structure (OMS). The concept of leadership, its styles. Motivation theories and models. The essence, content, and systems of control. The concept of quality management, its structural elements. The importance of quality management for improving the efficiency of the enterprise. The essence of marketing strategy. Development of the marketing strategy of a business enterprise and the implementation of its management. Quality management. The essence of the systematic approach. | Andreas Karaoulanis |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 4* | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide students with the knowledge and develop the skills to assess changes in the changing business environment, apply market segmentation and positioning, and be able to select the appropriate marketing tools, material and financial resources for decision-making in business development. | The concept, aims, objectives, conceptions of marketing. Enterprise marketing activities and functions. The marketing complex and its environment. Segmentation and selection of target market. Marketing planning. Pricing policy. Methods and strategies for determining it. Logistical marketing solutions. Selecting delivery channels. Global (international) marketing. Promotion: communication process, advertising, personal selling, sales promotion, public communication. Control of marketing activities. | Dainora Pavalkytė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 4* | 50% – Mid-semester tests; 50% – Seminars/ Project | The aim is to provide students with the knowledge and develop the skills to apply the principles of organising accounting; analyse and evaluate factors and conditions affecting the performance of a business enterprise while managing the accounting process. | Concept, principles, and regulation of accounting. Assets of the enterprise, shareholders’ equity and liabilities, income, and expenses. Accounting equality. Accounting process and its organization. Accounting of the taxes paid (administered) by the company. Recording of the revenue related to sales and expenses related to purchases. Completion of the accounting process cycle. Content and preparation of financial statements. Quality costs. Planning business enterprise resources, financing. | Indrė Knyvienė |
| ECTS credits |
Assessment system
|
Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester practical assignments ; 50% – Project | The aim of International Business Process Simulation to precondition the acquisition of practical skills and the ability to apply them in analysing and organising the activities of a business enterprise. After studying the student will be able to analyse and evaluate the global business environment, understand the principles of international business management and the processes taking place in a business enterprise; acquire the skills of planning and organising business activities; apply market research methods and modern technical/technological tools while communicating in the mother tongue and a foreign language; and be able to propose reasonable solutions to the problems of the international business of a business enterprise. | Students simulates the real activities of a company and reflects the actual processes that take place in a business enterprise. During the IB traineeship, the student works in human resources, marketing, commercial and accounting departments. Students trade with each other in a simulated international business market with companies in Lithuania and abroad, analyse the results of their performance, plan marketing communications, and apply promotional measures and actions. | Rasa Šabrinskienė |
*module components
Students have to select whole module (15 ECTS)
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
