Course title ECTS Credits Semester Annotation
1st academic year
Entrepreneurship 3 Autumn *
Foreign Language (English) 3 Autumn *
Foreign Language (English) 3 Spring *
2nd academic year
Painting 3 Autumn The course of Painting provides the opportunity to try out different painting techniques, tools and methods of representation. It includes the reproduction of different plane forms in the spatial volume by using colour. A more sensitive perception of tones, colours, sense of space, and development of attention to the relationships between details. The course introduces the artistic concept of different time periods. Examples from art history and practical activities help to master the principles of intuition, feeling and taste. After introducing the possibilities and plasticity of traditional painting, students are encouraged to experiment and find new and original creative solutions. The course also provides opportunities to learn how to interpret and create rather than copy. Discussions encourage argumentation on the choice of topics in creative works and develop critical thinking in the field of fine arts. The knowledge and skills acquired during the course will be flexibly applied to the work with customers. An image designer will be able to develop the need for a customer’s image, create image visualisations by professionally using the means of artistic expression, and develop spatial perception and clear separation of plans when working on film sets. After completing the course of Painting, the student will be able to select colour-matching outfits, accessories, and haberdashery, understand the basics of composition and be able to creatively match the elements of hairstyle and make-up.
Specialty Project 6 Autumn Short description of the course: the aim is to develop practical skills and implement students’ creative ideas by participating in fashion events, presentations, photo shoots, television or other public projects. The course involves the development of a concept, planning and organisation of activities. The results of the work are presented and analysed. Speciality Project 2 is carried out by working in a team.
Image Composition 2 6 Autumn Short description of the course: the course deals with the analysis of image prototypes, components forming the image of a group of individuals; compositional and associative analysis of the group image, as well as the projection of the image of an individual/group of individuals using the data from the analysis of image prototypes.
Fashion Photography Development 3 Autumn It introduces the concept of fashion photography, its historical development and current trends; discusses the concept of image as a social role; introduces the concept of fashion photography, the peculiarities of studio lighting in fashion photography, discusses and analyses the representation of human emotions, clothing, choreography by means of studio lighting and involves laboratory work. The course also provides an overview of the principles of photo editing with digital software.
Psychology of Advertising 3 Spring Short description of the course: the course aims at understanding and assessing the behaviour of advertisers and consumers on the basis of the criteria of advertising psychology, as well as forming the professional competencies of an advertiser on the basis of psychological knowledge. The course process reveals different needs and behaviour patterns of the consumer and the advertiser, and develops a positive and critical attitude towards the socio-economic environment and the student’s ability to create a socially responsible product based on the principles of psychology.
3rd academic year
Aesthetics 3 Autumn Short description of the course: in contemporary aesthetics, the aesthetic appeal arises as the synthesis of the ideal and the real, beauty and ugliness, phenomenon and essence, form and content, and many other categories. Beauty and aesthetics are both universal and relative concepts, closely linked to a specific historical and geographical space. This course introduces the different criteria of beauty and aesthetics that have been established over the centuries by different nationalities, which are considered to be universal and appropriate. The course also addresses the problems of Eastern and Western aesthetics as well as deep symbolic meanings. The course involves the discussion on theoretical reflections of the new realities of artistic culture in the post- cultural and post-modern consciousness, the convergence of aesthetics, traditions of philosophy of art, and the occurrence of new cognitive territories in different civilisations due to globalisation. Particular attention is paid to the aesthetic features of contemporary forms of art, their differences, and the issue of contemporary aesthetics of ugliness. The course of Aesthetics will broaden the meaning of the term for an image designer: the student will be able to understand the basic principles of aesthetic philosophy, distinguish between Eastern and Western aesthetic trends, get acquainted with the aesthetic trends in contemporary art, and creatively apply the knowledge in his/her practical work.
Written and Oral Communication 3 Autumn Short description of the course: the course introduces the main elements of communication through reading, writing and public speaking. Students are introduced to the theory of communication and its development; the context of communication and the target audience; the elements and stereotypes of intercultural communication; communication barriers and common mistakes. Practical activities focus on the formation of a persuasive message, the choice of the communication strategy, and the development of an effective communication plan. The basics of rhetoric is followed by the practice of non-verbal communication and public speaking.
Fashion Communication 6 Autumn Short description of the course: the aim of communication is to transfer and exchange information, experiences, knowledge expressing ideas, feelings, thoughts, and experiences through the use of words, images, signs, gestures, facial expressions, texts, etc. The world of fashion and its objects are linked to visual language. However, images also need words and texts, and fashion communication helps to discover them and to communicate them in a targeted way to the listener (consumer, target audience). The aim of the course is to introduce students to the tools of fashion communication and their application in practice. During the course, students learn how to work with modern communication tools such as social networks (YouTube, Facebook, Instagram, blogs, influencers, celebrities, etc.), public relations, fashion journalism, cultural (exhibitions) and social (parties, fashion shows, promotions, etc.) events. Students will be able to organise and develop communication between the creator (brand) and the customer, i.e., develop a public relations strategy for the integration of the product into the market, using social networks, cultural or entertainment events, celebrities, fashion journalism (articles, magazines, brochures, books etc.). The knowledge acquired in photography, stylistics, fashion illustration and graphic design will enhance the application of fashion communication tools and knowledge.
Visual Communication and Research 3 Autumn Short description of the course: The course introduces the concept of communication, the approach to communication in the broadest sense. It analyses the two main schools of communication studies: the process school and the semiotic school. It develops an understanding that readers from different social backgrounds or cultures can find different meanings in the same text. It discusses the role of signs and meanings and focuses on the codes that organise signs. It also discusses semiotic analysis, empirical examples of message content analysis and audience research. It reviews some of the main ideas of structuralism and shows how they can be applied. It explains how ideology affects meaning. It also introduces knowledge of scientific and art research methodology, the nature and importance of basic and applied research, and how to formulate research problems, research aims and objectives, and identify research variables. The students learn to collect and analyse quantitative and qualitative research data, apply various research methods, develop a quantitative and/or qualitative research instrument, present quantitative and/or qualitative research data, and prepare a research report. Students develop the ability to think in an analytical and critical way, to have a systematic approach, to be creative, to be able to solve problems, to be accurate, responsible, diligent, independent, self-critical, etc.
Fashion Marketing 6 Autumn Short description of the course: after completing the course, the students will be able to organise the launch of fashion products on the market, apply the knowledge of contemporary fashion and style trends, fashion psychology and history. The students will plan and organise the development of fashion and style products, their services, pricing, fashion product range. They will be able to implement fashion, style and image creation projects, know how to create a brand identity and how to communicate brands. The students will organise and manage fashion business processes.