Applied Communication Study Course
Study Subjects Delivered in English (Autumn semester)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core subjects in Applied Communication and free electives according to the needs of their study plans.
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Exam
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This course is designed for students who want to learn to write and write academic, publicist and essay texts properly. During the course, students are introduced to the basic elements of text creation and are taught to convey information so that it is easy to read and understand. | Types of written texts, peculiarities, language, style; Writing process. Concept, choice of theme, generation of ideas, planning; Writing sentences. Single, compound, mixed sentences; Creating information text; Rephrasing. Writing abstracts. Referencing; Editing information text. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Exam
|
The course in Business Communication teaches students to give presentations, public speeches, communicate on the phone with foreign partners, to develop negotiation skills in English. Students are also taught to organize meetings and to prepare and manage related documents, to collect, generalize and analyse information, as well as to properly manage corporate communication with foreign partners. Students are acquainted with general rules of drafting business letters, documents; the style, content and various types of letters: inquiries, orders, sales-letters, advertising, complaint, logistics development, etc. | Preparation of reports, representation of a company; Representation of a company over the telephone; Organising meetings, drafting documents; Communication differences across the world. Verbal and non-verbal communication; Negotiation; Basic requirements for business letters. Formalisation of business letters. The style and tone of business letters. Email; Sales and promotion letters. Orders. Execution of orders. Correspondence regarding transportation (logistics). Miscellaneous correspondence (congratulations, condolences). Letters of complaint. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Exam
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the purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. The course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills. | The origins of public speaking and its importance to modern public speaking; Communication process. Concept and types of public speeches. Motivation and stages of listening to public speeches; The importance of the public speaker. Preparation for public speaking: topic selection methods, the idea, essence and goals of a public speech; Composition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches; Extralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication; Overcoming public speaking fear. Managing attention of the audience and answering questions; Preparing and delivering a speech on a chosen topic. Ethics of public speaking. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Exam
|
the aim of the course is to develop practical skills and students’ ability to ethically create public relations focused on organization / project communication as well as the design and dissemination of information products to stakeholders and target audiences using new media channels. Students are introduced to the basic concepts of public relations; identify the organization’s communication flows, target groups, to recognize the needs of target groups (audiences). Students gain knowledge of how to manage crisis situations in the organization, get acquainted with the peculiarities of communication with the media. | Development of professional public relations and their management in organizations; Public relations, Marketing and Journalism: common elements and differences; Management of Public Relations; Crisis management in an organization; Specifics of the content of public relations products and its dissemination in public information in channels. Constructing and disseminating press releases; Networked public relations; Ethics and social responsibility of public relations activities. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Exam
|
The aim of the course is to develop students’ ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary. | The concept of public relations. Public relations functions: research, planning, evaluation. Setting a target group; Public relations and marketing. Changes in the communication environment; Public relations and social responsibility; Public relations and technologies. Computer, internet, modern information and communication technologies; Crisis communication. Crisis planning, communication and post-crisis communication. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Exam
|
Students will get knowledge of traditional and new marketing concepts that integrate information about marketing environment, clients’ behavior, process of marketing research, market segmentation and positioning, managing of sales, structure of a marketing complex. Students will develop skills of analyzing micro and macro marketing environments, applying principles of market segmentation and being able to choose relevant segments, developing a managing system of intercourse with clients, developing an assortment of goods, selecting methods of pricing, making decisions about distribution of goods, support activities and their budget. Students will be able to apply their knowledge and practical skills making a marketing plan. | A concept, aims, objectives of marketing and its significance for an enterprise. Business orientation; A marketing complex and its environment; Market. Segmentation of markets, the choice of target markets, positioning; Clients‘ behaviour; Marketing information and analysis; A test (topics 1-5). A test and a practical task; A product and its life cycle. Management of an assortment. Identification of goods and services; Marketing services; Price, methods and strategies for setting prices; Distribution. Channel distribution; Promotion: process of communication, advertising, personal name, promotion of sales, public relations; Marketing planning and strategy. Development of competitive advantage; Preparation and presentation of self-study tasks. |
| ECTS credits | Semester |
Assessment form
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Teacher |
| 3 | Autumn | Adomas Taraskevičius |
Free Electives:
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project)
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The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is to apply negotiation skills in the professional field based on the theoretical knowledge and practical skills. To improve cooperation skills, to develop communicative and intercultural competence, to understand intercultural differences in negotiation, to use the main strategies at every stage of negotiations, to apply the principles of harmonious verbal, non-verbal and written communication in the negotiations. | Business communication. First Image. Business Image; Negotiating strategies and the application of their contexts; The concept of negotiations. Scenarios; The goals of negotiations. Negotiation positions; The content of negotiations: interests: interests, criteria, decision; Negotiation Psychology. The negotiators’ roles; The emotional preparation of a negotiator for different scenarios; The price negotiations; The preparation for negotiations and implementation of their results; Case analysis (project). |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Written quiz | The aim of the study subject is to develop students’ abilities to understand the quality management principles and methods. After the completion of the subject, students will perceive acquired knowledge in quality management in a changing business environment. Students will understand the principles of quality management system functioning and will be able to select the appropriate quality management methods. | Quality management concepts and principles. Process approach; The importance of quality management to improve the efficiency of company’s activities. Evolution of quality management; Total quality management. Quality management methods. Quality management standards; Fundamentals of Lean management (philosophy, principles and methodology); Quality culture; Written quiz. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 50% – Mid-semester tests; 50% – Project (practical task) | The aim of the study subject is to acknowledge students about importance of consumer behaviour in the marketing studies. After graduating course, students will be able to recognize and apply methods and instruments that make influence and attracts attention of consumer. Students will learn how to understand consumers and their attitude to products and they will understand the change possibility of consumer’s attitude. | Consumers and their perception; Consumer learning and memory; Consumer motivation and values; personality and lifestyle; Consumer attitude. Change and intercommunication of consumer attitude; Individual consumer’s choice. Purchasing and consuming; Group influence and leadership; Organisational and family decisionmaking; Project (practical task). |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 4 | 50% – Mid-semester tests; 50% – Case analysis (project) | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures; | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences in Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 3 | 40% – Mid-semester tests; 30% – Self-study assignment; 30% – Written/oral quiz
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The aim of the study subject is to introduce the students with the basic Business English terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The course provides theoretical basics of business management key fields: career management, starting business, company and product types, marketing and logistics. The professional practical training is based on business communication. After completion of the Business English course the students will be able to use the English language in business related international environment. | Business correspondence in English; Professional dialogues: making business contacts, business meetings, negotiations, trade fairs, job interviews. Business presentations; Career and leadership; Starting business; Companies; Products and services; Trade; Basics of marketing; Basics of logistics. |
| ECTS credits |
Assessment system
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Annotation | Course content |
| 8 | 50% – Practical assignments in departments; 50% – Project. | The aim of the study module is to provide students with the opportunity to acquire practical skills while organizing and analysing performance of a simulation enterprise. After the completion of the international business process simulation, students will be able to analyse and evaluate the business environment, to understand principles and methods of international business management and the in-house processes. | The concept of a modern BSC. Peculiarities of a BSC network. Presentation of work organisation in the BSC; Work in a Human Resources Department; Work in a commerce department; Work in a marketing department; Project. |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46
