According to The Future of Jobs Report, creative thinking is among the skills expected to grow most significantly in importance between 2025 and 2030. In response to this trend, Kauno kolegija Higher Education Institution has established the Entrepreneurship and Creativity Centre ideaPoint. Its Head, Goda Kacilevičiūtė, believes that creativity helps address a wide range of challenges and is essential for specialists across almost every field.
‘At Kauno kolegija, we develop students’ creativity in a comprehensive way – both through the formal study process and through additional initiatives. Our centre brings together a team of 15 lecturers who teach the same subject, Creativity and Entrepreneurship, to students from different faculties. For most students, it has become a compulsory course, meaning that creative thinking is now a foundation of their studies rather than an optional extra,’ says G. Kacilevičiūtė.
She explains that the centre also consistently fosters an environment rich in creative stimuli. To this end, it organises creative workshops led by Lithuanian and international experts in design thinking, innovation and creativity.
‘Another important platform for developing creativity is the annual reHack event. Here, students not only generate ideas but also learn how to tackle challenges related to sustainability, the circular economy and technological innovation. The interdisciplinary nature of the event helps students realise that creativity is often born at the intersection of different competencies,’ she adds.
According to G. Kacilevičiūtė, the most creative solutions do not necessarily emerge from study programmes directly linked to the arts or creative industries. In reality, almost all disciplines involve creativity in some form: a marketing specialist develops a strategy, a technologist solves a technical problem, and a social sciences student formulates a new perspective. Creativity therefore becomes the connecting thread that links different fields of study and helps students grow into thoughtful, adaptable and future-ready professionals.
She recalls a striking example shared by a street artist who attended one of the centre’s events. Sometimes, the chosen spot on a wall is physically inaccessible and standard tools simply will not work. That is when the creative process truly begins — the artist must not only decide what to create, but also how to do it, whether by constructing an improvised extension tool or inventing an entirely new solution.
‘This perfectly captures the essence of creativity,’ says G. Kacilevičiūtė. ‘It’s not just about coming up with ideas, but about finding practical ways to realise them. It is a very real, hands-on competence needed in everyday work – helping people to improvise, adapt and act in the moment, whether they are artists, engineers or healthcare professionals.’
