Group of study field: Business and Public Administration
Field of studies: Marketing
Study Mode: full time studies, 3 years (6 semesters, 180 ECTS)
Language of Instruction: Lithuanian
Delivered at: Faculty of Business
Qualification to be Awarded: Professional Bachelor of Business Management
General description:The aim of the Sales and Marketing study programme is to prepare the specialists able to manage the sales processes, react towards the changing conditions in the market, analyse business environments, identify the consumer and market needs, and provide the reasoned decisions for increasing the effectiveness of these fields.
[vc_pagrindiniai_igudžiai ig_pastraipa=”%5B%7B%22paragraph_text%22%3A%22Will%20apply%20the%20integrated%20knowledge%20on%20the%20main%20economic%2C%20management%2C%20sales%20and%20marketing%20theories%2C%20principles%20and%20models%20in%20the%20professional%20activity.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20know%20the%20legal%20acts%20and%20international%20laws%20regulating%20the%20sales%20and%20marketing%20activities%20and%20will%20follow%20those%20by%20organising%20a%20socially%20responsible%20business.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20select%2C%20analyse%2C%20systemise%20and%20assess%20quantitative%20and%20qualitative%20sales%20and%20marketing%20data.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20carry%20out%20market%20and%20marketing%20researches%20by%20applying%20the%20selected%20methods%2C%20systemise%20and%20evaluate%20the%20findings%20of%20the%20researches.%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20plan%2C%20organise%2C%20evaluate%20the%20sales%20and%20marketing%20activities%20based%20on%20the%20company%E2%80%99s%20strategic%20goals%20and%20the%20global%20business%20environment.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20choose%20and%20apply%20the%20IT%20and%20digital%20marketing%20tools%20in%20the%20sales%20processes.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20observe%20and%20analyse%20business%20environment%2C%20the%20changes%20occurring%20in%20it%2C%20the%20innovations%20of%20sales%20as%20well%20as%20the%20marketing%20tools%20and%20possibilities%20of%20their%20application.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20organise%20and%20coordinate%20sales%20in%20the%20e-shop.%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20apply%20the%20principles%20and%20methods%20of%20the%20human%20resource%20management%20while%20performing%20sales%20and%20marketing%20activities.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20apply%20the%20principles%20of%20ethics%2C%20intercultural%20communication%20and%20socially%20responsible%20business%20by%20communicating%20and%20cooperating%20with%20the%20groups%20of%20interest.%20%22%7D%2C%7B%22paragraph_text%22%3A%22Will%20apply%20the%20principles%20of%20client%20value%20creation%2C%20demonstrate%20cultural%20sensitivity%2C%20independence%20and%20creativity%20considering%20the%20peculiarities%20of%20the%20multicultural%20environment.%20%22%7D%5D” color_text=”#ffffff” btn_link=”url:https%3A%2F%2Fwww.kaunokolegija.lt%2Fkk_wp_content%2Fuploads%2Fsites%2F5%2F2018%2F12%2Fprekybos-vadyba.pdf||target:%20_blank|” paragraph_heading=”Learning outcomes. Graduates will:” btn_name=”EVALUATION REPORT”]
Faculty of Arts and Education: A. Mackevičiaus g. 27, LT-44259 Kaunas
Puodžių g. 11, LT-44295 Kaunas
Muitinės g. 15, LT-44280 Kaunas
Faculty of Medicine:
K. Petrausko g. 15, LT-44162 Kaunas
Faculty of Technologies:
Pramonės pr. 22, LT-50387 Kaunas
Faculty of Business:
Pramonės pr. 20, 50468 Kaunas ir Gedimino g. 41, 44240 Kaunas
Main address:
Pramonės pr. 20, LT-50468 Kaunas
Kauno kolegija Higher Education Institution
Pramones pr. 20, LT-50468 Kaunas, Lithuania