Sales and Marketing Study Course
Study Subjects Delivered in English (Spring semester)
The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core subjects in Office administration and free electives according to the needs of their study plans.
| ECTS credits |
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Annotation | Course content | Responsible lecturers |
| 3 | Mid-semester tests – 50%; Public speech delivery (project) – 50%. | The purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. The course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills. | The origins of public speaking and its importance to modern public speaking; Communication process. Concept and types of public speeches. Motivation and stages of listening to public speeches; The importance of the public speaker. Preparation for public speaking: topic selection methods, the idea, essence and goals of public speech; Composition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches; Extralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication; Overcoming public speaking fear. Managing attention of the audience and answering questions. | Skaistė Kalininaitė |
| ECTS credits |
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Annotation | Course content | Responsible lecturers |
| 6 | 50% – Mid-semester tests; 50% – Project |
The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. | The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing; Marketing mix and its surrounding. Segmentation and target market selection; The marketing planning; The pricing policy. The methods and strategies of its detection. The selection of delivery channel. The global (international) marketing; Promotion: communicational process, advertising, personal selling, sales promotion, public relations; The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation; The regulatory control of marketing; Project. |
Wilfred Tchasse |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | 50% – Mid-semester tests; 50% – Exam | The aim of the course is to give students essential knowledge on digital sales environment, be able to create an e-shop on Shopify or similar platform and effectively manage it | Introduction to Digital Business and E-commerce; Managing Digital Business Infrastructure; E-sales Strategies; Digital Customers; Digital E-Commerce plan; SEO; Display Advertising; Customer Relationship Management; E-Commerce marketing Communication and Distribution | Khalil Israfilzade |
FREE ELECTIVES
| ECTS credits |
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| 3 | Exam | After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. | Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. | Wilfred Tchasse |
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| 3 | 60% – Mid-semester tests; 40% – Case analysis (project) | After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; | Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability; | Gintarė Žilinskienė |
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| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. | The concept of leadership. Leader’s personality; Skills for the efficient time use; Typical leader’s traits and personal qualities. Leader’s behaviour; Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism; Leader’s image and public speaking skills; Case analysis (project). |
Lect. Danguolė Kraskauskienė |
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| 3 | 50% – Mid-semester tests; 50% – Case analysis | The aim of the study subject is to understand the nature of international trade, its characteristics and structure, policy forms and methods of the present conditions. The course discus changes in relevant legal science, globalization of business and legal environment (integrating articulation at the international, EU and national levels), to find and propose concrete solutions to complex international business situations, taking into account the latest theories of legal science and the requirements of professional legal ethics. | Nature of international trade, its characteristics, definition of international trade law. Definition of European union law. Single market of EU. Free movement of goods. The convention of transport of goods. Convention on the International Sale of Goods (CISG). | Lect. Vykintas Stumbrys |
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| 3 | 50% – Mid-semester tests; 50% – Exam | The aim of the course is to develop students’ ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary. | Interviewing; Video Reportage; Writting a blog; Texts in Media; Writting a Press Release | Simona Jankauskaitė |
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| 6 | 50% – Mid-semester tests; 50% – Seminars/ Project | The course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life. | The history of project management; The concept of project; The roles in the project management; Project management life cycle; Managing the risks; Project quality management; Project communications management; Successful project management. | Lect. Lina Kuraitienė |
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| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | The Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important – Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management. The Practical work serves for broadening the Students’ Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills. |
Review of Organizational Psychology and the main Theories. Researchers’ and Practical Works; Modern Organizations and Employees; Personnel Psychology in the 21st Century Workplace; Positive Health Psychology as an Organizational Asset; Management Psychology and Leadership; Organizational Psychologist’s Role in Effective Teams Work; Importance of Organizational Psychology in Today’s Context. |
Lect. Ramunė Bagočiūnaitė |
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| 6 | 50% – Mid-semester tests; 50% – Case analysis (project) | The aim of the course is to study the theoretical and practical backgrounds of human resource management (HRM), also theoretical and practical innovations, features of HRM in different types of business organisations. In this course students will acquire the ability to analyse such HRM activities as: job analysis, human resource planning, recruitment, selection, orientation, performance evaluation, training and development, placement management. Also students will be able to evaluate and choose methods for the performance of these activities and subjects. | Recognize and explain the main concepts of HRM: content of HRM activities, methods for the performance of HRM activities; The main principles of HRM in an organisation: HRM function and recent trends; HR planning, recruitment, selection, adaptation; Methods of HR accounting; HR performance appraising; Leadership, HR training and development programs. |
Lect. Edita Pažereckaitė |
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| 3 | 50% – Mid-semester tests; 50% – Case analysis (project) | After completing this course, students will have a basic understanding of what organizational communication is, what its role in corporations is, and the different perspectives on organizational communication. They will also be able to identify and solve communication problems within a company, learn to how to compose messages that create relationships with both internal and external audiences. | Introduction to organizational communication. Types of organizations. Communication channels; Corporate identity, image and reputation; External communication; Corporate Social responsibility; Media relations; Crisis communication; Internal communication; Teamwork and Leadership; Conducting effective meetings. |
Lect. Saulius Tvirbutas |
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Annotation | Course content | Responsible lecturers |
| 6 | 20% – Mid-semester test; 30% – Self-study; 50% – Examination. |
The aim of the study subject is to provide knowledge and develop skills required to calculate, pay, and declare business taxes as well as evaluate the effect of taxes and tax system on financial results of economic subjects under changing circumstances. The subject helps to understand the significance of the formation of Lithuanian and European Union tax systems, taxation principles and functions, and tax administration institutions. The course teaches calculating taxes on income, profit, domestic goods and services, property, pollution, etc. | Essence and significance of taxes and tax system; Tax types, functions, elements; Taxation principles, tax cap, tax burden; Tutorial. Preparation for self-study work; European Union tax policy. Applied taxes in the European union; Environmental taxes (types, significance); Pollution tax accounting in the European Union; Mid-semester test; Public presentation of the self-study project; Taxes on goods and services: VAT calculation methods; Calculating excise and customs duties; Examination. |
Lect. Irma Juodienė |
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Annotation | Course content | Responsible lecturers |
| 6 | 20% – Mid-semester test; 30% – Individual work; 50% – Examination. | The activities of an economic entity consist of various events and transactions that must be accurately recorded in the accounting system to determine their impact on the entity’s financial condition. Properly classifying and summarizing the recorded transactions leads to the preparation of a set of financial statements, which provides information about the entity’s assets, ownership, financial performance, and economic situation. The aim of the course is to provide students with the necessary theoretical knowledge and practical skills to accurately record, classify, and summarize business transactions, as well as to prepare a complete set of financial statements. |
The Concept and Regulation of Accounting; Reflection of a Company’s Economic Position in Financial Reporting; Recording Changes in Financial Condition in Accounting; Mid-semester test; Fundamentals of Financial Accounting; Preparation of Financial Statements; Examination. |
Lect. Jevgenija Furgasė |
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Annotation | Course content | Responsible lecturers |
| 5 | 50% – Examination. | Even if the individual does not select specific assets such as the stock of gov-ernment bonds, investments are still made through participation in pension plans and employee savings programs or through the purchase of whole-life insurance or a home. Each of these investments has common characteristics, such as the potential return and the risk you must bear. The future is uncertain, and you must determine how much risk you are willing to bear, since a higher return is associated with accepting more risk. A primary aim of this course is to make investing less difficult by explaining the terms, by elucidating the possible alternatives, and by discussing some of the techniques professionals use to value assets and to construct portfolios. Although this course cannot show you a shortcut to financial wealth, it can reduce your chances of making uninformed investment decisions. | Investment Management. Concepts; Time value of Money; Investing in Common Stock; Mid-term quiz; The value of enterprise; The valuation of Fixed-income Securities; Government Securities. Risk; Investing in Gold; Investing in Real Estate. |
PhD Algirdas Justinas Staugaitis |
| ECTS credits |
Assessment system
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Annotation | Course content | Responsible lecturers |
| 3 | Active participation in discussions in class. Successfully completed independent, pair and group assignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good grades from course assignments. Grading scale: 1-10 |
After the completion of the course, the student/learner is able to: – understand different concepts of diversity and inclusion in the workplace and their impact on organizations – understand cultural differences in management and leadership – recognize the benefits of managing diversity in organizations – lead diverse individuals and teams – understand global impacts of their own actions and the importance of a global mindset in today’s world. |
1. Introduction to the course contents and practicalities 2. What is a global mindset? Understanding global citizenship and demografical changes 3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action 4. Responsible consumer and tourist behavior 5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life? 6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+ community 7. Branding a company through DEI and good practices of CSR actions |
Wilfred Ledoux Tchasse Simo |
For more information, please, contact:
Kristina Kavaliauskaitė, International Coordinator
Faculty of Business, KK
Pramonės pr. 20, LT 50468, Kaunas, Lithuania
E-mail: kristina.kavaliauskaite@go.kauko.lt; Phone: +370 37 75 11 46
