Tourism and Hotel Management

Tourism and Hotel Management study course

Study Subjects Delivered in English (Spring semester)

The course is designed for undergraduate students who come on exchange programmes to the Faculty of Business.

Students have to select whole module (15 ECTS)

MODULES

Course code	Module title	ECTS credits	Annotation
52150	Intercultural Tourism Environment **	15
	Intercultural Communication*	5*	During the course special attention is given to developing professional communication skills with representatives of different countries and cultures. Students will be able to demonstrate knowledge of business etiquette/international business protocol and evaluate core values and uniqueness of cultures, recognizing their worth regardless of nationality, race, cultural, or other differences.
	Tourism Anthropology*	5*	During the course special attention is given to applying cultural anthropology principles in tourism activities.
	Professional English I*	5*
52148	Business Communication**	15	During the module, students will understand the importance of business communication and public speaking in the tourism, hotel and spa industries, and will improve their teamwork skills and linguistic professionalism. The module will enable students to choose appropriate behavioral strategies, resolve conflicts, present the organization, prepare documents, use IT tools, express themselves fluently in both Lithuanian and English, communicate in a businesslike manner via e-mail and apply the principles of social interaction.
	Communication Psichology and Public Speaking*	5*	Students will understand the importance of business communication and public speaking in the tourism, hotel and spa industries, and will improve their teamwork skills and linguistic professionalism.
	Basics of Document and IT Management*	5*	The module will enable students to choose appropriate behavioral strategies, resolve conflicts, present the organization, prepare documents, use IT tools, express themselves fluently in both Lithuanian and English, communicate in a businesslike manner via e-mail and apply the principles of social interaction.
	Professional English I*	5*	The module will enable students to choose appropriate behavioral strategies, resolve conflicts, present the organization, prepare documents, use IT tools, express themselves fluently in both Lithuanian and English, communicate in a businesslike manner via e-mail and apply the principles of social interaction.
51180	Tour Operator Activities (Module Tourism Management I, THM-4)	6	The aim of the course is to provide knowledge and develop skills in planning, organizing, and evaluating the activities of travel service providers, selecting the most suitable solutions to ensure efficient management processes for tour operators.
51180	Tourism Marketing (Module Tourism Management I, THM-4)	3	During the course, students will analyze tourism service marketing. The content also covers elements of the tourism service marketing mix, specifics of market segmentation and positioning, methods for market research and analysis, and their application in practice.
27633	Hotel Management II (Module Hotel Management II, THM-3)	6	During the course, general principles and concepts of hotel management are analyzed, considering the constantly changing environment. Hotel department functions and scenarios of work organization are discussed. Students will be able to identify the problems that might occur in hotel management and apply the most appropriate solutions.
27633	Social Media (Module Hotel Management II, THM-3)	3	During the course Social media channels, social media content, metrics and use of data technologies in the hotel business will be analyzed. Students will be able to evaluate the effectiveness of social media campaigns using key performance indicators and apply data-driven insights to improve overall social media performance.

*Module components
**Whole module

FREE ELECTIVES

Social Responsibility

ECTS credits

Assessment system

Annotation

Course content

Responsible lecturers

60% – Mid-semester tests; 40% – Case analysis (project)

After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society;

Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability;

Gintarė Žilinskienė

Global Citizenship and Diversity Management

ECTS credits

Assessment system

Annotation

Course content

Responsible lecturers

Active participation in discussions in class. Successfully completed independent, pair and group
assignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good
grades from course assignments.
Grading scale: 1-10

After the completion of the course, the student/learner is able to:
– understand different concepts of diversity and inclusion in the workplace and their impact on
organizations
– understand cultural differences in management and leadership
– recognize the benefits of managing diversity in organizations
– lead diverse individuals and teams
– understand global impacts of their own actions and the importance of a global mindset in today’s world.

1. Introduction to the course contents and practicalities
2. What is a global mindset? Understanding global citizenship and demografical changes
3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action
4. Responsible consumer and tourist behavior
5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life?
6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+
community
7. Branding a company through DEI and good practices of CSR actions

Wilfred Ledoux Tchasse Simo

*module components

For more information, please, contact:

Kristina Kavaliauskaitė, International Coordinator

Faculty of Business, KK

Pramonės pr. 20, LT 50468, Kaunas, Lithuania

E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46

MODULES

Social Responsibility

Global Citizenship and Diversity Management

Contacts

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