{"id":26820,"date":"2025-03-28T16:37:29","date_gmt":"2025-03-28T14:37:29","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/vf\/?p=26820"},"modified":"2025-03-28T16:42:56","modified_gmt":"2025-03-28T14:42:56","slug":"ikvepimo-saltinis-miestui-tarptautines-studentu-komandos-kure-praktinius-pasiulymus-kauno-turizmui","status":"publish","type":"post","link":"https:\/\/www.kaunokolegija.lt\/vf\/ikvepimo-saltinis-miestui-tarptautines-studentu-komandos-kure-praktinius-pasiulymus-kauno-turizmui\/","title":{"rendered":"\u012ekv\u0117pimo \u0161altinis miestui: tarptautin\u0117s student\u0173 komandos k\u016br\u0117 praktinius pasi\u016blymus Kauno turizmui"},"content":{"rendered":"<p>Kaunas, kaip dinami\u0161kai besivystantis antrasis pagal dyd\u012f Lietuvos miestas, nuolat ie\u0161ko inovatyvi\u0173 b\u016bd\u0173, kaip stiprinti savo pozicij\u0105 tarp Europos miest\u0173. Kovo 24\u201328 dienomis d\u0117mesys \u0161iai temai skirtas Kauno kolegijoje vykusios tarptautin\u0117s mi\u0161rios intensyvios programos (BIP) \u201eVietos prek\u0117s \u017eenklo k\u016brimas, pasitelkiant k\u016brybi\u0161kumo metodus\u201c (<em>Place Branding Using Creativity Methods<\/em>) metu. \u0160i programa, skirta inovatyviems miesto \u012fvaizd\u017eio formavimo b\u016bdams, sub\u016br\u0117 Verslo fakulteto Turizmo ir laisvalaikio vadybos bei Komunikacijos katedr\u0173 studentus. Projekte kartu dalyvavo septyni\u0173 tautybi\u0173 studentai i\u0161 penki\u0173 \u0161ali\u0173 \u2013 Belgijos, Latvijos, Suomijos, Kroatijos ir Lietuvos, \u012fskaitant Indijos ir Kinijos pilie\u010dius.<\/p>\n<p><strong>Student\u0173 k\u016brybi\u0161kumas \u2013 miesto turizmo naudai<\/strong><\/p>\n<p>\u0160iuolaikiniame pasaulyje miesto \u012fvaizdis \u2013 tai ne tik architekt\u016bros paveldas ar istorin\u0117 atmintis, bet ir strategi\u0161ka emocinio ry\u0161io su potencialiais lankytojais k\u016bryba, \u012ftraukian\u010di\u0173 naratyv\u0173, atspindin\u010di\u0173 miesto unikal\u0173 charakter\u012f, formavimas, bei nepamir\u0161tam\u0173 patir\u010di\u0173, kurios kvie\u010dia tyrin\u0117ti ir i\u0161gyventi, si\u016blymas.<\/p>\n<p>Programos metu pasi\u016blytos tokios id\u0117jos:<\/p>\n<ul>\n<li>Kaun\u0105 pozicionuoti kaip krep\u0161inio sostin\u0119, akcentuojant \u201e\u017dalgirio\u201c fenomen\u0105;<\/li>\n<li>Orientuotis \u012f por\u0173 segment\u0105 ir vieni\u0161us keliautojus, kuriant romanti\u0161kus pasakojimus ir emocin\u012f ry\u0161\u012f;<\/li>\n<li>Pritraukti Kinijos studentus, sujungiant istorin\u012f Kauno paveld\u0105 su krep\u0161inio kult\u016bra ir si\u016blant personalizuotus mar\u0161rutus;<\/li>\n<li>Organizuoti \u0161vie\u010diant\u012f naktin\u012f maraton\u0105;<\/li>\n<li>Reprezentuoti Kaun\u0105 kaip pozityvi\u0173 emocij\u0173 ir \u017ealios gamtos miest\u0105.<\/li>\n<\/ul>\n<p>\u012evertinus komand\u0173 pasi\u016blymus, buvo pripa\u017einta, kad kiekviena komanda pateik\u0117 perspektyvi\u0173 ir prakti\u0161kai pritaikom\u0173 id\u0117j\u0173, tod\u0117l atskiros nugal\u0117jusios komandos nuspr\u0119sta nerinkti.<\/p>\n<p>Komunikacijos katedros ved\u0117ja Viktorija Navickien\u0117 pa\u017eymi, kad itin nustebino student\u0173 k\u016brybi\u0161kumas, kuriant reklaminius video ir plakatus savo id\u0117joms pristatyti: \u201eStudentai ne tik \u012fvald\u0117 esminius vizualin\u0117s komunikacijos principus, bet ir sugeb\u0117jo perkelti Kauno unikalum\u0105 \u012f \u012ftaigias istorijas, pritaikytas tikslin\u0117s auditorijos poreikiams\u201c.<\/p>\n<p>Student\u0173 id\u0117jos nustebino net ir patyrusi\u0105 Kauno miesto turizmo, rinkodaros ir verslo agent\u016bros\u00a0<em>\u201eKaunas IN\u201c<\/em>\u00a0Turizmo ir rinkodaros skyriaus projekt\u0173 vadov\u0119 Raimond\u0105 Patapavi\u010dien\u0119: \u201eEsu nustebinta, nesitik\u0117jau. I\u0161 kiekvienos student\u0173 komandos pristatymo u\u017esira\u0161iau \u012fd\u0117j\u0173, kurias mes galb\u016bt ateityje \u012fgyvendinsime. Visuomet d\u017eiaugiam\u0117s netik\u0117tom, gaiviom ir stebinan\u010diom id\u0117jom ir kitokiu po\u017ei\u016briu \u012f m\u016bs\u0173 miest\u0105\u201c, <em>\u2013 <\/em>po \u012fvykusio finalinio id\u0117j\u0173 pristatymo renginio \u012fsp\u016bd\u017eiais dalijosi ji.<\/p>\n<p><strong>S\u0117km\u0117s paslaptis \u2013 tarpdisciplininis bendradarbiavimas<\/strong><\/p>\n<p>Vis\u0105 savait\u0119 studentai dirbo komandomis, taikydami inovatyvius metodus, siekiant sukurti veiksmingas turizmo strategijas: dalyviai analizavo rink\u0105, nagrin\u0117jo konkurencin\u0119 aplink\u0105 ir k\u016br\u0117 realiai pritaikomus sprendimus, o bendradarbiavimas su kolegomis i\u0161 \u012fvairi\u0173 \u0161ali\u0173 skatino platesn\u012f po\u017ei\u016br\u012f \u012f miesto \u012fvaizd\u017eio formavim\u0105.<\/p>\n<p>Turizmo ir laisvalaikio vadybos katedros ved\u0117ja J\u016brat\u0117 Dabravalskyt\u0117-Radzevi\u010d\u0117 pasid\u017eiaug\u0117, kad \u0161iemet renginys tikrai pasisek\u0117: \u201eTokie projektai padeda studentams ugdyti tiek asmenines, tiek profesines kompetencijas. Studentams paruo\u0161\u0117me tiksling\u0105 paskait\u0173 cikl\u0105, siekiant ugdyti j\u0173 k\u016brybi\u0161kum\u0105 ir problem\u0173 sprendimu gr\u012fst\u0105 mokym\u0105si. Kauno kolegija, kaip taikom\u0173j\u0173 moksl\u0173 auk\u0161toji mokykla, turi daug verslo ir vie\u0161\u0173j\u0173 \u012fstaig\u0173 partneri\u0173, kuriems m\u016bs\u0173 specialistai teikia konsultacijas. Labai smagu, kai prie pasi\u016blym\u0173 gali prisid\u0117ti ir studentai, o j\u0173 sukurti sprendimai gali b\u016bti realiai \u012fgyvendinti\u201c.<\/p>\n<p>BIP programos Kauno kolegijoje \u2013 tai ne tik akademin\u0117 patirtis, bet ir galimyb\u0117 kurti realius poky\u010dius, tobulinti asmeninius bei profesinius \u012fg\u016bd\u017eius, pasisemti tarpkult\u016brin\u0117s patirties. Tai puikus pavyzdys, kad student\u0173 id\u0117jos \u2013 nepakartojamas i\u0161teklius, galintis \u012fkv\u0117pti net \u012fgudusius specialistus ir tapti \u012fgyvendinamais pasi\u016blymais.<\/p>\n<div class=\"row gallery\">\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1646.jpg?fit=2496%2C1664&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1646.jpg?fit=2496%2C1664&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div>\n            <div 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url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1576.jpg?fit=2496%2C1664&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div><\/div><div class=\"row gallery\">\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1571.jpg?fit=2496%2C1664&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1571.jpg?fit=2496%2C1664&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div 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url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1586-1.jpg?fit=2496%2C1664&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div><\/div><div class=\"row gallery\">\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1579.jpg?fit=2496%2C1664&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/DSCF1579.jpg?fit=2496%2C1664&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div 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href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3902-scaled.jpg?fit=2560%2C1920&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3902-scaled.jpg?fit=2560%2C1920&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3912-scaled.jpg?fit=2560%2C1920&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3912-scaled.jpg?fit=2560%2C1920&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div><\/div><div class=\"row gallery\">\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3915-scaled.jpg?fit=2560%2C1920&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3915-scaled.jpg?fit=2560%2C1920&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3917-scaled.jpg?fit=2560%2C1920&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3917-scaled.jpg?fit=2560%2C1920&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3918-scaled.jpg?fit=2560%2C1920&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3918-scaled.jpg?fit=2560%2C1920&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div>\n            <div class=\"gallery-grid gallery-col-4\">\n                <div class=\"gallery-image-wrap\">\n                \n                    <a data-gallery=\"gallery\" href=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3941-scaled.jpg?fit=2560%2C1920&ssl=1\" rel=\"lightbox\" data-lightbox-gallery=\"26820\">\n                        <div class=\"img-placeholder\" style=\" background-image: url(https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2025\/03\/IMG_3941-scaled.jpg?fit=2560%2C1920&ssl=1);\"><\/div>      \n                    <\/a>\n                    \n                    <div class=\"caption\"><\/div>\n\n                <\/div>\n            <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaunas, kaip dinami\u0161kai besivystantis antrasis pagal dyd\u012f Lietuvos miestas, nuolat ie\u0161ko inovatyvi\u0173 b\u016bd\u0173, kaip stiprinti savo pozicij\u0105 tarp Europos miest\u0173. Kovo 24\u201328 dienomis d\u0117mesys \u0161iai temai skirtas Kauno kolegijoje vykusios tarptautin\u0117s mi\u0161rios intensyvios programos (BIP) \u201eVietos prek\u0117s \u017eenklo k\u016brimas, pasitelkiant k\u016brybi\u0161kumo metodus\u201c (Place Branding Using Creativity Methods) metu. \u0160i programa, skirta inovatyviems miesto \u012fvaizd\u017eio formavimo [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos"],"_links":{"self":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/26820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/comments?post=26820"}],"version-history":[{"count":5,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/26820\/revisions"}],"predecessor-version":[{"id":26846,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/26820\/revisions\/26846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media\/26821"}],"wp:attachment":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media?parent=26820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/categories?post=26820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/tags?post=26820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}