{"id":20250,"date":"2022-04-06T11:55:48","date_gmt":"2022-04-06T08:55:48","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/vf\/?p=20250"},"modified":"2022-04-07T09:28:34","modified_gmt":"2022-04-07T06:28:34","slug":"nordplus-projektas-studentai-pasinere-i-istorijos-pasakojimo-nuotyki-latvijoje","status":"publish","type":"post","link":"https:\/\/www.kaunokolegija.lt\/vf\/nordplus-projektas-studentai-pasinere-i-istorijos-pasakojimo-nuotyki-latvijoje\/","title":{"rendered":"\u201eNordplus\u201c projektas: studentai pasin\u0117r\u0117 \u012f istorijos pasakojimo nuotyk\u012f Latvijoje"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-20251 \" src=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?resize=434%2C325&#038;ssl=1\" alt=\"\" width=\"434\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image2.jpeg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/>Sakoma, jog n\u0117ra nieko galingesnio u\u017e talentingai papasakot\u0105 ger\u0105 istorij\u0105 ir tai puikiai \u017eino rinkodaros specialistai, kurie \u0161iuos elementus pritaiko paslaug\u0173 ar produkt\u0173 marketingo srityje. Kovo m\u0117nes\u012f pa\u017einimo lauk\u0105 \u0161ia tema pl\u0117t\u0117 grupel\u0117 Verslo fakulteto Taikomosios komunikacijos bei Turizmo ir vie\u0161bu\u010di\u0173 vadybos student\u0173, kurie Vidzem\u0117s taikom\u0173j\u0173 moksl\u0173 universitete (<a href=\"https:\/\/www.lab.fi\/en\">Vidzeme University of Applied Sciences<\/a>) Latvijoje kartu su Suomijos LAB taikom\u0173j\u0173 moksl\u0173 universitetu (LAB <a href=\"https:\/\/va.lv\/en\">University of Applied Sciences<\/a>) dalyvavo intensyviose istorijos pasakojimo (angl. <em>Storytelling<\/em>) programoje.<\/p>\n<p>\u0160ioje main\u0173 programos \u201eNorplus\u201c NEWELRA projekto programoje i\u0161 viso dalyvavo 35 turizmo ir komunikacijos student\u0173. Savait\u0119 trukusi\u0173 veikl\u0173 metu jiems suteikta galimyb\u0117 i\u0161klausyti intensyv\u0173 kurs\u0105 apie istorij\u0173 pasakojim\u0105, rinkodaros principus ir j\u0173 panaudojim\u0105 turizmo pramon\u0117je.<\/p>\n<p>Susiskirst\u0119 \u012f tarpdisciplinines, tarptautines komandas studentai siek\u0117 i\u0161siai\u0161kinti, kaip pritraukti turistus \u012f atokesnes kaimo vietoves, naudojant pasakojimo metod\u0105. Sve\u010dius pri\u0117m\u0119s Vidzem\u0117s taikom\u0173j\u0173 moksl\u0173 universitetas skyr\u0117 u\u017eduot\u012f komandoms sukurti marketingo plan\u0105, siekiant pritraukti Estijos turistus Gaujos nacionaliniame parke.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20252 \" src=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image0.jpeg?resize=304%2C404&#038;ssl=1\" alt=\"\" width=\"304\" height=\"404\" srcset=\"https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image0.jpeg?w=721&amp;ssl=1 721w, https:\/\/i0.wp.com\/www.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/04\/image0.jpeg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/p>\n<p>Intensyvios programos veiklas vainikavo id\u0117j\u0173 pristatymas: i\u0161 septyni\u0173 komand\u0173\u00a0i\u0161rinkta viena geriausiai marketingo plan\u0105 paruo\u0161usi komanda. Komandos vertintos pagal \u0161iuos vertinimo kriterijus: pasakojimo element\u0173 naudojimo b\u016bd\u0105, istorijos naratyv\u0105, pasi\u016blymo atitikim\u0105 tikslinio segmento poreikiams, paslaug\u0173 dizain\u0105, k\u016brybi\u0161kum\u0105, tvarum\u0105 ir \u012fgyvendinamum\u0105, marketingo logik\u0105.<\/p>\n<p>Viena i\u0161 studentus lyd\u0117jusi\u0173 Kauno kolegijos atstovi\u0173, Komunikacijos katedros ved\u0117ja Viktorija Navickien\u0117 pasakoja, kad \u0161is susitikimas \u2013 tai ilgamet\u0117s Kauno kolegijos, Vidzem\u0117s ir LAB taikom\u0173j\u0173 moksl\u0173 universitet\u0173 partneryst\u0117s atspindys, vykdant \u201eNordplus\u201c projekt\u0173 veiklas. \u201e\u012egyvendinant \u0161iuos projektus ir t\u0119siant draugyst\u0119 su \u0161iomis auk\u0161tojo mokslo institucijomis studentai ne tik ple\u010dia pa\u017einimo lauk\u0105 tarptautiniu lygmeniu, bet ir efektyviau pasisavina teorines bei praktines \u017einias, kitaip tariant, lavina mink\u0161tuosius \u012fg\u016bd\u017eius, kurie padeda \u012fgyti kiet\u0173j\u0173 \u012fg\u016bd\u017ei\u0173\u201c, \u2013 teigia V. Navickien\u0117.<\/p>\n<p>Istorijos pasakojimo (angl. Storytelling) intensyvi programa \u2013 tai \u201eNordplus\u201c projekto \u201eNordic Network For Creating New Earnings Logistics In Rural Areas (NEWELRA 2020)\u201c veikl\u0173 dalis. \u012egyvendinant projekt\u0105, siekiama paspartinti student\u0173 ir d\u0117stytoj\u0173 mainus tarp partneri\u0173 mokymosi ir mokslini\u0173 tyrim\u0173 pl\u0117tros bei inovacij\u0173 (TPI) institucijoms rinkti ir dalintis geriausia kaimo verslumo Baltijos ir \u0160iaur\u0117s \u0161alyse patirtimi, \u012fgyvendinti novatori\u0161kus mokymo metodus, remiant kaimo verslininkus ir studentams suteikiant verslumo \u017einias bei \u012fg\u016bd\u017eius. Ilgalaik\u0117je projekto perspektyvoje (su vis\u0173 partneri\u0173 institucij\u0173 ind\u0117liu) dienos \u0161vies\u0105 tur\u0117t\u0173 i\u0161vysti kaimo verslumo Baltijos ir \u0160iaur\u0117s \u0161alyse vadovas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sakoma, jog n\u0117ra nieko galingesnio u\u017e talentingai papasakot\u0105 ger\u0105 istorij\u0105 ir tai puikiai \u017eino rinkodaros specialistai, kurie \u0161iuos elementus pritaiko paslaug\u0173 ar produkt\u0173 marketingo srityje. Kovo m\u0117nes\u012f pa\u017einimo lauk\u0105 \u0161ia tema pl\u0117t\u0117 grupel\u0117 Verslo fakulteto Taikomosios komunikacijos bei Turizmo ir vie\u0161bu\u010di\u0173 vadybos student\u0173, kurie Vidzem\u0117s taikom\u0173j\u0173 moksl\u0173 universitete (Vidzeme University of Applied Sciences) Latvijoje kartu [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[78,38],"class_list":["post-20250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos","tag-taikomoji-komunikacija","tag-turizmo-ir-viesbuciu-vadyba"],"_links":{"self":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/20250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/comments?post=20250"}],"version-history":[{"count":8,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/20250\/revisions"}],"predecessor-version":[{"id":20278,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/20250\/revisions\/20278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media\/20254"}],"wp:attachment":[{"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media?parent=20250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/categories?post=20250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/tags?post=20250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}