{"id":9421,"date":"2025-03-31T09:52:12","date_gmt":"2025-03-31T11:52:12","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/en\/?p=9421"},"modified":"2025-03-31T09:52:12","modified_gmt":"2025-03-31T11:52:12","slug":"international-student-teams-developed-practical-proposals-for-kaunas-tourism","status":"publish","type":"post","link":"https:\/\/www.kaunokolegija.lt\/en\/international-student-teams-developed-practical-proposals-for-kaunas-tourism\/","title":{"rendered":"International student teams developed practical proposals for Kaunas tourism"},"content":{"rendered":"

Kaunas, as a dynamically developing second-largest city in Lithuania, is constantly seeking innovative ways to strengthen its position among European cities. From March 24th<\/sup> to 28th<\/sup>, attention to this topic was dedicated during the international blended intensive programme (BIP) <\/span>Place Branding Using Creativity Methods<\/span><\/em> held at Kauno kolegija Higher Education Institution (HEI). This programme focused on innovative ways to shape the city’s image and<\/span> brought together students from the Faculty of Business’s Tourism and Leisure Management and Communication departments. The project also included students of seven nationalities from five countries \u2013 Belgium, Latvia, Finland, Croatia, and Lithuania, including citizens of India and China.<\/span><\/p>\n

Student creativity for the benefit of city tourism<\/span><\/strong><\/p>\n

In today’s world, a city’s image is not just about architectural heritage or historical memory, but also about the strategic creation of emotional connections with potential visitors, the formation of engaging narratives that reflect the city’s unique character, and the offering of unforgettable experiences that invite exploration and living.<\/span><\/p>\n

During the program, the following ideas were proposed:<\/span><\/p>\n