{"id":8643,"date":"2024-12-03T11:48:46","date_gmt":"2024-12-03T13:48:46","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/en\/?p=8643"},"modified":"2024-12-03T11:48:46","modified_gmt":"2024-12-03T13:48:46","slug":"researcher-dr-ligita-zailskaite-jakste-i-joined-kauno-kolegija-thanks-to-the-people-around-me","status":"publish","type":"post","link":"https:\/\/www.kaunokolegija.lt\/en\/researcher-dr-ligita-zailskaite-jakste-i-joined-kauno-kolegija-thanks-to-the-people-around-me\/","title":{"rendered":"Researcher Dr Ligita Zailskait\u0117-Jak\u0161t\u0117: I joined Kauno kolegija thanks to the people around me"},"content":{"rendered":"

In four years, Kauno kolegija Higher Education Institution (HEI) will apply to become a university of applied sciences, so the scientific potential of the higher education institution is <\/span>being consistently strengthened<\/span>. This year, new researchers joined the Kauno kolegija HEI, who will contribute to the development and expansion of this field.<\/span><\/p>\n

One of these researchers is Dr Ligita Zailskait\u0117-Jak\u0161t\u0117, a scientist and lecturer, Erasmus+ project manager, and a member of the Board of the Lithuanian Communication Association.<\/span><\/p>\n

The desire to write inspired to share about science beyond lectures<\/span><\/strong><\/p>\n

\"\"<\/a>
Dr Ligita Zailskait\u0117-Jak\u0161t\u0117<\/figcaption><\/figure>\n

Dr L. Zailskait\u0117-Jak\u0161t\u0117, who joined the research team of the Faculty of Business at Kauno kolegija HEI this year, has years of work experience in the field of communication, and her research interests involve AI impact on consumer engagement behaviour, brand management, human-computer interaction, project management, and marketing communication.<\/span><\/p>\n

As a visiting lecturer, Dr L. Zailskait\u0117-Jak\u0161t\u0117 read lectures at the UniTrento (Italy), the University of Ferrara (Italy), the Pontifical University of John Paul (Poland), the KTH Royal Institute of Technology (Sweden), and others.<\/span><\/p>\n

\u2018My doctoral dissertation was \u201cConsumers engagement behaviour in social media communication impact on brand equity\u201d because, from the beginning of my research, I tried to connect what interests me: communication, social media, and<\/span> consumer behaviour. When I started writing my dissertation on social media as a marketing communication channel and the impact of user-generated content, it was new<\/span>, but at<\/span> the same <\/span>time<\/span> it became a challenge,\u2019 shares Dr L. Zailskait\u0117-Jak\u0161t\u0117.<\/span><\/p>\n

To introduce her activities to a <\/span>wider<\/span> audience and talk about science, the researcher does this in her newsletter \u201cGlamour and Science Communication\u201d, which appears on LinkedIn.<\/span><\/p>\n

\u2018Since I have been working in the field of communication for some time and I feel a desire to write, I want to use my knowledge of <\/span>English,<\/span> and simply talk about science, so I started writing a newsletter. I am glad that people are interested in <\/span>the topic of<\/span> science<\/span>, they<\/span> read and get engaged,\u2019 says Dr. L. Zailskait\u0117-Jak\u0161t\u0117.<\/span><\/p>\n

The researcher, who joined the Kauno kolegija HEI community, reveals that as a member of the board of the Lithuanian Communication Association, she organises dinners in Kaunas, which bring together communication specialists. During the meetings, new members of the Association \u2013 Kaunas residents \u2013 are introduced, and news in the field of <\/span>communication,<\/span> and<\/span> changes in work or personal life are shared. This autumn, <\/span>the dinners were enriched<\/span> with discussions that have already taken place in Kaunas Ninth <\/span>Fort,<\/span> at the Maironis Lithuanian Literature Museum.<\/span><\/p>\n

These dinners were also attended by Lithuanian Communication Association members who work at Kauno kolegija HEI, such as Smilt\u0117 Jurait\u0117 and Saulius Tvirbutas: \u2018So, I had to hear from them about working at Kauno kolegija HEI.\u2019<\/span><\/p>\n

Dr L. Zailskait\u0117-Jak\u0161t\u0117 reveals that she joined Kauno kolegija HEI very organically. \u2018When the job announcement appeared, a colleague sent me a link and encouraged me to participate. When I received an offer to work at the Kauno kolegija HEI, the lecturer coordinating the <\/span>module,<\/span> with whom I had previously <\/span>worked,<\/span> called me and offered to help me integrate smoothly. So, the people around me encouraged me to join Kauno kolegija HEI,\u201d reveals Dr L. Zailskait\u0117-Jak\u0161t\u0117.<\/span><\/p>\n

Aims for scientific work to create real value<\/span><\/strong><\/p>\n

The Kauno kolegija HEI researcher recalls that the work with students began <\/span>with the inclusion of<\/span> companies in the study process. \u2018Since the students had to prepare an integrated coursework, we invited the Kaunas Ninth Fort Museum and \u201cKauno energija\u201d and asked them to formulate challenges for the students\u2019 works. We had the ambition to integrate challenge-based learning,\u2019 shares Dr L. Zailskait\u0117-Jak\u0161t\u0117. \u2018I think <\/span>that bringing<\/span> students closer to real problems and their solutions gives them <\/span>a truly valuable<\/span> experience.\u2019<\/span><\/p>\n

The researcher says she is pleased that companies were willing to get involved and<\/span> participated<\/span> in presentations of integrated coursework<\/span>, and the<\/span> groups that presented their work best <\/span>were awarded<\/span> with gifts from the Kaunas Ninth Fort Museum and \u201cKauno energija\u201d.<\/span><\/p>\n

Speaking about her future plans, Dr L. Zailskait\u0117-Jak\u0161t\u0117 reveals that she is currently focusing on scientific work: \u2018I want my scientific output to be valuable not only because of the number of published articles \u2013 I want it to be truly applicable and help solve real challenges.\u2019<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In four years, Kauno kolegija Higher Education Institution (HEI) will apply to become a university of applied sciences, so the scientific potential of the higher education institution is being consistently strengthened. This year, new researchers joined the Kauno kolegija HEI, who will contribute to the development and expansion of this field. One of these researchers […]<\/p>\n","protected":false},"author":17,"featured_media":8638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts\/8643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/comments?post=8643"}],"version-history":[{"count":2,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts\/8643\/revisions"}],"predecessor-version":[{"id":8645,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts\/8643\/revisions\/8645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media\/8638"}],"wp:attachment":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media?parent=8643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/categories?post=8643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/tags?post=8643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}