{"id":7088,"date":"2024-03-14T11:56:48","date_gmt":"2024-03-14T13:56:48","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/en\/?page_id=7088"},"modified":"2025-04-18T05:12:28","modified_gmt":"2025-04-18T07:12:28","slug":"sales-and-marketing-autumn","status":"publish","type":"page","link":"https:\/\/www.kaunokolegija.lt\/en\/exchange-studies-in-english\/sales-and-marketing-autumn\/","title":{"rendered":"Sales and Marketing"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Sales and Marketing Study Course<\/strong><\/p>\n

Study Subjects Delivered in English (Autumn semester)<\/strong><\/p>\n

The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 15ECTS from core subjects <\/strong>and free electives <\/strong>according to the needs of their study plans.[\/vc_column_text][vc_tta_accordion c_icon=”chevron” active_section=”999″ collapsible_all=”true”][vc_tta_section title=”Public Speaking” tab_id=”1615967238192-7f7f5c51-823af797-3e37″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nMid-semester tests \u2013 50%; Public speech delivery (project) \u2013 50%.<\/span><\/td>\nThe purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. \u200b\u200bThe course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills.<\/span><\/td>\nThe origins of public speaking and its importance to modern public speaking; Communication process. Concept and types of public speeches. Motivation and stages of listening to public speeches; The importance of the public speaker. Preparation for public speaking: topic selection methods, the idea, essence and goals of public speech; Composition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches; Extralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication; Overcoming public speaking fear. Managing attention of the audience and answering questions.<\/span><\/td>\nSkaist\u0117 Kalininait\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Marketing” tab_id=”1744959924606-9e44db1f-8497″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013<\/span>
\nProject<\/span><\/td>\n		The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning.<\/span><\/td>\nThe concept of marketing, its aims, tasks and philosophy. The activities and functions of companies\u2019 marketing;<\/span>
\nMarketing mix and its surrounding. Segmentation and target market selection;<\/span>
\nThe marketing planning;<\/span>
\nThe pricing policy. The methods and strategies of its detection.<\/span>
\nThe selection of delivery channel. The global (international) marketing;<\/span>
\nPromotion: communicational process, advertising, personal selling, sales promotion, public relations;<\/span>
\nThe nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation;<\/span>
\nThe regulatory control of marketing;<\/span>
\nProject.<\/span><\/td>\n		Viktorija Navickien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Business Models” tab_id=”1744959945539-b88170c4-e991″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013<\/span>
\nProject<\/span><\/td>\n		The aim of the course is to introduce the principles of business model development, analysis and evaluation, providing practical skills to use modern tools and the ability to apply knowledge in business planning in a global and dynamic environment. The fundamentals of business model development will be explored using Lean Business Canvas, the principles and importance of customer segments will be analyzed, as well as value proposition, revenue and cost structure, in addition evaluation of contemporary trends in business organisation, the impact of globalisation and cross-cultural differences that are key to shaping long term business strategies will be covered. We will also delve into international marketing, change management and financial planning to ensure that learners are not only able to create but also to manage a business effectively in a competitive environment.<\/span><\/td>\nThe concept of a Business Model. Business Models and Globalisation. Lean Business Canvas Model. Market Analysis and it’s Tools. Product and Market Conformity Assessment (Arc). Revenue Models. Business Plan and Finance Plan. Assessing and Improving the Business Model.<\/span><\/td>\nMartynas Radzevi\u010dius<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Business psychology: internal and external communication” tab_id=”1744959966462-39dbd396-79b8″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013<\/span>
\nProject<\/span><\/td>\n		Business psychology through internal and external communication will provide students with knowledge about the main possible ways of developing and managing business psychology in an organization. This will provide opportunities to master the guidelines for the formation of a personal, professional, organizational business image from a communication perspective. Will help students as future participants of business organizations to purposefully and systematically form a positive image and achieve the set goals both in personal satisfaction within the organization and in order to meet the goals set by the organization. Students will be able to change and form problem situations in the organization, improve the climate of the internal environment of the organization and communicate it externally, thereby creating an image of the organization on the basis of public rules and modern theories of image formation.<\/span>
\nThis subject of study will help students acquire general skills, such as team management, teamwork, conflict resolution. Also, students will be able to adapt their personal image to ensure connection with business development opportunities. Apply the acquired knowledge to the organization of personal and group activities and the formation of a professional and organizational image based on professional ethics and social spirit.<\/span>
\nThe topics studied will help to master and understand the need for internal communication in the organization in order to ensure positive external benefits for employees, business partners and other interested groups. <\/span><\/td>\n		\u2022 The theory of business psychology, the main components; <\/span>
\n\u2022 Business psychology and social psychology and their contribution to business development; <\/span>
\n\u2022 The main problems associated with the behavior and decision-making of individuals and organizations; <\/span>
\n\u2022 Aspects of internal communication, team building and management, leadership theory; <\/span>
\n\u2022 Development of external communication with the public, partners and other interested groups; Image in business communication: appearance, speech, manners, etc.; <\/span>
\n\u2022 The main problems in the context of business psychological climate: Discrimination, multiple discrimination, mobing, salary, motivation, etc.<\/span><\/td>\n		Ingrida Griesien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Trade Management” tab_id=”1744960037932-159d47c1-163c”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case Analysis<\/span><\/td>\nThe aim of the course is to be able to analyse sales data, make informed decisions and optimise sales processes to ensure operational efficiency and profitability.<\/span><\/td>\nFundamentals of Trade and Sales Management. Assortment Management. Customer Service and Loyalty. Analysis and Efficiency Assessment of Trade Activities. Sales Processes and Strategies. Human Resource Management in Trade. International Trade and Negotiations.<\/span><\/td>\nDainora Pavalkyt\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Market Analysis and Research” tab_id=”1744960062174-5e05cc15-668a”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013<\/span>
\nProject<\/span><\/td>\n		The aim of the course is to acquire the knowledge and skills to carry out market research and understand consumer behaviour.<\/span><\/td>\nImportance of Market Analysis and Research, Types of Research. Market Analysis: Object, Subject, External and Internal Environment. Market Research Process, Design, Methods. Market Research Instruments, Scales, Survey Representativeness. Collecting Market Research Data, Preparing and Submitting the Research Report. Ethical and Legal Aspects of Market Research. Consumer Purchasing Behaviour and Influencing Factors.<\/span><\/td>\nLigita Zailskait\u0117-Jak\u0161t\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]Free Electives:<\/strong>[\/vc_column_text][vc_tta_accordion c_icon=”chevron” active_section=”999″ collapsible_all=”true”][vc_tta_section title=”Intercultural Communication” tab_id=”1615967449554-8d5ded92-9792f797-3e37″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nExam<\/span><\/td>\nAfter completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures.<\/span><\/td>\nEssence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication.<\/span><\/td>\nWilfred Tchasse<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Social Responsibility” tab_id=”1744960103245-52399bfa-9e8f”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n60% \u2013 Mid-semester tests; 40% \u2013 Case analysis (project)<\/span><\/td>\nAfter completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society;<\/span><\/td>\nWaste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability;<\/span><\/td>\nGintar\u0117 \u017dilinskien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Leadership” tab_id=”1744960126853-850f26bc-ed43″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/span><\/td>\nThe aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get.<\/span><\/td>\nThe concept of leadership. Leader\u2019s personality;<\/span>
\nSkills for the efficient time use;<\/span>
\nTypical leader\u2019s traits and personal qualities. Leader\u2019s behaviour;<\/span>
\nDifferences of male and female leadership; Leaders\u2019 types using personal powers; Charismatic leadership. Machiavelism;<\/span>
\nLeader\u2019s image and public speaking skills; Case analysis (project).<\/span><\/td>\n		Lect. Danguol\u0117 Kraskauskien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”International Business law” tab_id=”1744960155079-cb212a68-3be2″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis<\/span><\/td>\nThe aim of the study subject is to understand the nature of international trade, its characteristics and structure, policy forms and methods of the present conditions. The course discus changes in relevant legal science, globalization of business and legal environment (integrating articulation at the international, EU and national levels), to find and propose concrete solutions to complex international business situations, taking into account the latest theories of legal science and the requirements of professional legal ethics.<\/span><\/td>\nNature of international trade, its characteristics, definition of international trade law. Definition of European union law. Single market of EU. Free movement of goods. The convention of transport of goods. Convention on the International Sale of Goods (CISG).<\/span><\/td>\nLect. Vykintas Stumbrys<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Professional English” tab_id=”1744960176102-496c9152-54e3″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/span><\/td>\nThe aim of the course is to develop students\u2019 ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary.<\/span><\/td>\nInterviewing; Video Reportage; Writting a blog; Texts in Media; Writting a Press Release<\/span><\/td>\nSimona Jankauskait\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Project Management” tab_id=”1744960190830-a704ff44-f67f”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Seminars\/ Project<\/span><\/td>\nThe course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life.<\/span><\/td>\nThe history of project management; The concept of project; The roles in the project management; Project management life cycle; Managing the risks; Project quality management; Project communications management; Successful project management.<\/span><\/td>\nLect. Dainora Pavalkyt\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Organizational Psychology” tab_id=”1744960205294-1db14cd5-e4a2″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/span><\/td>\nThe Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important \u2013 Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management.<\/span>
\nThe Practical work serves for broadening the Students\u2019 Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills.<\/span><\/td>\n		Review of Organizational Psychology and the main Theories. Researchers\u2019 and Practical Works;<\/span>
\nModern Organizations and Employees;<\/span>
\nPersonnel Psychology in the 21st Century Workplace;<\/span>
\nPositive Health Psychology as an Organizational Asset;<\/span>
\nManagement Psychology and Leadership;<\/span>
\nOrganizational Psychologist\u2019s Role in Effective Teams Work;<\/span>
\nImportance of Organizational Psychology in Today\u2019s Context.<\/span><\/td>\n		Lect. J\u016brat\u0117 Martinonyt\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Organizational Communication” tab_id=”1744960224332-0e74f31e-35b9″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/span><\/td>\nAfter completing this course, students will have a basic understanding of what organizational communication is, what its role in corporations is, and the different perspectives on organizational communication. They will also be able to identify and solve communication problems within a company, learn to how to compose messages that create relationships with both internal and external audiences.<\/span><\/td>\nIntroduction to organizational communication. Types of organizations. Communication channels;<\/span>
\nCorporate identity, image and reputation;<\/span>
\nExternal communication;<\/span>
\nCorporate Social responsibility;<\/span>
\nMedia relations;<\/span>
\nCrisis communication;<\/span>
\nInternal communication;<\/span>
\nTeamwork and Leadership;<\/span>
\nConducting effective meetings.<\/span><\/td>\n		Lect. Saulius Tvirbutas<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Taxes” tab_id=”1744960239614-16b917f5-e916″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\n20% \u2013 Mid-semester test; <\/span>
\n30% \u2013 Self-study; <\/span>
\n50% \u2013 Examination.<\/span><\/td>\n		The aim of the study subject is to provide knowledge and develop skills required to calculate, pay, and declare business taxes as well as evaluate the effect of taxes and tax system on financial results of economic subjects under changing circumstances. The subject helps to understand the significance of the formation of Lithuanian and European Union tax systems, taxation principles and functions, and tax administration institutions. The course teaches calculating taxes on income, profit, domestic goods and services, property, pollution, etc.<\/span><\/td>\nEssence and significance of taxes and tax system; <\/span>
\nTax types, functions, elements; <\/span>
\nTaxation principles, tax cap, tax burden; <\/span>
\nTutorial. Preparation for self-study work; <\/span>
\nEuropean Union tax policy. Applied taxes in the European union; <\/span>
\nEnvironmental taxes (types, significance); <\/span>
\nPollution tax accounting in the European Union; <\/span>
\nMid-semester test; <\/span>
\nPublic presentation of the self-study project; <\/span>
\nTaxes on goods and services: VAT calculation methods; <\/span>
\nCalculating excise and customs duties; <\/span>
\nExamination.<\/span><\/td>\n		Lect. Irma Juodien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Accounting Basics” tab_id=”1744960272677-692d0468-0919″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\n20% \u2013 Mid-semester test; 30% \u2013 Individual work; 50% \u2013 Examination.<\/span><\/td>\nThe activities of an economic entity consist of various events and transactions that must be accurately recorded in the accounting system to determine their impact on the entity\u2019s financial condition. Properly classifying and summarizing the recorded transactions leads to the <\/span>
\npreparation of a set of financial statements, which provides information about the entity’s assets, ownership, financial performance, and economic situation.<\/span>
\nThe aim of the course is to provide students with the necessary theoretical knowledge and practical skills to accurately record, classify, and summarize business transactions, as well as to prepare a complete set of financial statements.<\/span><\/td>\n		\u00a0The Concept and Regulation of Accounting;<\/span>
\nReflection of a Company\u2019s Economic Position in Financial Reporting;<\/span>
\nRecording Changes in Financial Condition in Accounting;<\/span>
\nMid-semester test;<\/span>
\nFundamentals of Financial Accounting;<\/span>
\nPreparation of Financial Statements;<\/span>
\nExamination.<\/span><\/td>\n		Lect. Jevgenija Furgas\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Investment Management” tab_id=”1744960289182-1e382c0b-48a1″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\n50% \u2013 Examination.<\/span><\/td>\nEven if the individual does not select specific assets such as the stock of gov-ernment bonds, investments are still made through participation in pension plans and employee savings programs or through the purchase of whole-life insurance or a home. Each of these investments has common characteristics, such as the potential return and the risk you must bear. The future is uncertain, and you must determine how much risk you are willing to bear, since a higher return is associated with accepting more risk. A primary aim of this course is to make investing less difficult by explaining the terms, by elucidating the possible alternatives, and by discussing some of the techniques professionals use to value assets and to construct portfolios. Although this course cannot show you a shortcut to financial wealth, it can reduce your chances of making uninformed investment decisions.<\/span><\/td>\nInvestment Management. Concepts;<\/span>
\nTime value of Money;<\/span>
\nInvesting in Common Stock;<\/span>
\nMid-term quiz;<\/span>
\nThe value of enterprise;<\/span>
\nThe valuation of Fixed-income Securities;<\/span>
\nGovernment Securities. Risk;<\/span>
\nInvesting in Gold;<\/span>
\nInvesting in Real Estate.<\/span><\/td>\n		PhD Algirdas Justinas Staugaitis<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Global Citizenship and Diversity Management” tab_id=”1744960259061-09d57097-9c83″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/span><\/td>\n\u00a0<\/strong><\/span><\/p>\n

Assessment system<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/td>\n

Annotation<\/strong><\/span><\/td>\nCourse content<\/strong><\/span><\/td>\nResponsible lecturers<\/strong><\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nActive participation in discussions in class. Successfully completed independent, pair and group<\/span>
\nassignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good<\/span>
\ngrades from course assignments.<\/span>
\nGrading scale: 1-10<\/span><\/td>\n		After the completion of the course, the student\/learner is able to:<\/span>
\n– understand different concepts of diversity and inclusion in the workplace and their impact on<\/span>
\norganizations<\/span>
\n– understand cultural differences in management and leadership<\/span>
\n– recognize the benefits of managing diversity in organizations<\/span>
\n– lead diverse individuals and teams<\/span>
\n– understand global impacts of their own actions and the importance of a global mindset in today\u2019s world.<\/span><\/td>\n		1. Introduction to the course contents and practicalities<\/span>
\n2. What is a global mindset? Understanding global citizenship and demografical changes<\/span>
\n3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action<\/span>
\n4. Responsible consumer and tourist behavior<\/span>
\n5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life?<\/span>
\n6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+<\/span>
\ncommunity<\/span>
\n7. Branding a company through DEI and good practices of CSR actions<\/span><\/td>\n		Wilfred Ledoux Tchasse Simo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]<\/p>\n

For more information, please, contact:<\/strong><\/p>\n

Kristina Kavaliauskait\u0117, International Coordinator<\/p>\n

Faculty of Business, KK<\/p>\n

Pramon\u0117s pr. 20, LT 50468, Kaunas, Lithuania<\/p>\n

E-mail: kristina.kavaliauskaite@go.kauko.lt <\/a>; Phone: +370 37 75 11 46<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Sales and Marketing Study Course Study Subjects Delivered in English (Autumn semester) The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose 15ECTS from core subjects and free electives according to the needs of their study plans.[\/vc_column_text][vc_tta_accordion c_icon=”chevron” […]<\/p>\n","protected":false},"author":23,"featured_media":455,"parent":2373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7088","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/7088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/comments?post=7088"}],"version-history":[{"count":3,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/7088\/revisions"}],"predecessor-version":[{"id":9526,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/7088\/revisions\/9526"}],"up":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/2373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media\/455"}],"wp:attachment":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media?parent=7088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}