{"id":6734,"date":"2023-12-06T07:23:40","date_gmt":"2023-12-06T09:23:40","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/en\/?page_id=6734"},"modified":"2024-10-10T05:14:12","modified_gmt":"2024-10-10T07:14:12","slug":"applied-communication-2","status":"publish","type":"page","link":"https:\/\/www.kaunokolegija.lt\/en\/exchange-studies-in-english\/applied-communication-2\/","title":{"rendered":"Applied Communication"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Applied Communication Study Course<\/strong><\/p>\n

Study Subjects Delivered in English (Spring semester)<\/strong><\/p>\n

The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core subjects <\/strong>in Office administration and free electives <\/strong>according to the needs of their study plans.[\/vc_column_text][vc_tta_accordion][vc_tta_section title=”Clear and Fluent Writing” tab_id=”1701854339903-05fb7078-9914″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\nMid-semester tests \u2013 50%; Exam \u2013 50%.<\/span><\/td>\nThis course is designed for students who want to learn to write and write academic, publicist and essay texts properly. During the course, students are introduced to the basic elements of text creation and are taught to convey information so that it is easy to read and understand.<\/span><\/td>\nTypes of written texts, peculiarities, language, style; Writing process. Concept, choice of theme, generation of ideas, planning;\u00a0 Writing sentences. Single, compound, mixed sentences; Creating information text; Rephrasing. Writing abstracts. Referencing; Editing information text.<\/span><\/td>\nSkaist\u0117 Kalininait\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Public Speaking” tab_id=”1701854467142-b32a2093-60ed”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\nMid-semester tests \u2013 50%; Public speech delivery (project) \u2013 50%.<\/span><\/td>\nThe purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. \u200b\u200bThe course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills.<\/span><\/td>\nThe origins of public speaking and its importance to modern public speaking; Communication process. Concept and types of public speeches. Motivation and stages of listening to public speeches; The importance of the public speaker. Preparation for public speaking: topic selection methods, the idea, essence and goals of public speech; Composition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches; Extralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication; Overcoming public speaking fear. Managing attention of the audience and answering questions.<\/span><\/td>\nSkaist\u0117 Kalininait\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”“E-sales * * the course is taught fully online“” tab_id=”1701854521934-2bb019d8-d396″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/span><\/td>\nThe aim of the course is to give students essential knowledge on digital sales environment, be able to create an e-shop on Shopify or similar platform and effectively manage it<\/span><\/td>\nIntroduction to Digital Business and E-commerce; Managing Digital Business Infrastructure; E-sales Strategies; Digital Customers; Digital E-Commerce plan; SEO; Display Advertising; Customer Relationship Management; E-Commerce marketing Communication and Distribution<\/span><\/td>\nKhalil Israfilzade<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Free Electives:<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n

 <\/p>\n

[\/vc_column_text][vc_tta_accordion][vc_tta_section title=”Intercultural Communication” tab_id=”1701848305916-96aa6fc2-5e11″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\nExam<\/span><\/td>\nAfter completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures.<\/span><\/td>\nEssence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication.<\/span><\/td>\nWilfred Tchasse<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Social Responsibility” tab_id=”1701848305925-e87e7019-cb70″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\n60% \u2013 Mid-semester tests; 40% \u2013 Case analysis (project)<\/span><\/td>\nAfter completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society;<\/span><\/td>\nWaste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability;\u00a0<\/span><\/td>\nGintar\u0117 \u017dilinskien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Leadership” tab_id=”1701848305934-bf52468b-2f1f”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/span><\/td>\nThe aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get.<\/span><\/td>\nThe concept of leadership. Leader\u2019s personality;<\/span>
\nSkills for the efficient time use;<\/span>
\nTypical leader\u2019s traits and personal qualities. Leader\u2019s behaviour;<\/span>
\nDifferences of male and female leadership; Leaders\u2019 types using personal powers; Charismatic leadership. Machiavelism;<\/span>
\nLeader\u2019s image and public speaking skills; Case analysis (project).<\/span><\/td>\n		Lect. Danguol\u0117 Kraskauskien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Marketing” tab_id=”1701848305943-8c5c621d-09db”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
6<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013<\/span>
\nProject<\/span><\/td>\n		The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning.<\/span><\/td>\nThe concept of marketing, its aims, tasks and philosophy. The activities and functions of companies\u2019 marketing;<\/span>
\nMarketing mix and its surrounding. Segmentation and target market selection;<\/span>
\nThe marketing planning;<\/span>
\nThe pricing policy. The methods and strategies of its detection.<\/span>
\nThe selection of delivery channel. The global (international) marketing;<\/span>
\nPromotion: communicational process, advertising, personal selling, sales promotion, public relations;<\/span>
\nThe nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation;<\/span>
\nThe regulatory control of marketing;<\/span>
\nProject.<\/span><\/td>\n		Wilfred Tchasse<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Professional English” tab_id=”1728544366654-9210dcac-5144″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/span><\/td>\nThe aim of the course is to develop students\u2019 ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary.<\/span><\/td>\nInterviewing; Video Reportage; Writting a blog; Texts in Media; Writting a Press Release<\/span><\/td>\nSimona Jankauskait\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Project Management” tab_id=”1728544385525-6f913dd0-dcab”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
6<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Seminars\/ Project<\/span><\/td>\nThe course is designed to develop the insights and skills necessary to complete projects effectively, on time, and within budget. It also introduces students to organizational project management process, with special emphasis on its life cycle, and the tools used in managing and delivering projects. Upon successful completion of the course, students should have a solid understanding of contemporary project management and its benefits for their professional and personal life.<\/span><\/td>\nThe history of project management; The concept of project; The roles in the project management; Project management life cycle; Managing the risks; Project quality management; Project communications management; Successful project management.<\/span><\/td>\nLect. Lina Kuraitien\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Organizational Psychology” tab_id=”1728544405134-805fe041-777f”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/span><\/td>\nThe Course provides an Overview of the main fields of Organizational Psychology. It focuses on topics such as Importance of Organizational Psychology, the use of Personnel and Management Psychology, the Employees Soft Skills, Communication and Cooperation, and most important \u2013 Work-related attitudes (e.g. Commitment, Job Satisfaction, an Issue of Organizational Culture and Climate). The Course treats these topics either from the perspective of the Individual, from the perspective of the Group and by looking at Processes and Systems in the Organization such as Culture and Human Resources Management.<\/span>
\nThe Practical work serves for broadening the Students\u2019 Knowledge and for showing its Application. After completing this Course, Students should be able to identify the Value of Organizational Psychology and actively use all the developed Soft Skills.<\/span><\/td>\n		Review of Organizational Psychology and the main Theories. Researchers\u2019 and Practical Works;<\/span>
\nModern Organizations and Employees;<\/span>
\nPersonnel Psychology in the 21st Century Workplace;<\/span>
\nPositive Health Psychology as an Organizational Asset;<\/span>
\nManagement Psychology and Leadership;<\/span>
\nOrganizational Psychologist\u2019s Role in Effective Teams Work;<\/span>
\nImportance of Organizational Psychology in Today\u2019s Context.<\/span><\/td>\n		Lect. Ramun\u0117 Bago\u010di\u016bnait\u0117<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Organizational Communication” tab_id=”1728544422573-5e655d91-7422″][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/span><\/td>\nAfter completing this course, students will have a basic understanding of what organizational communication is, what its role in corporations is, and the different perspectives on organizational communication. They will also be able to identify and solve communication problems within a company, learn to how to compose messages that create relationships with both internal and external audiences.<\/span><\/td>\nIntroduction to organizational communication. Types of organizations. Communication channels;<\/span>
\nCorporate identity, image and reputation;<\/span>
\nExternal communication;<\/span>
\nCorporate Social responsibility;<\/span>
\nMedia relations;<\/span>
\nCrisis communication;<\/span>
\nInternal communication;<\/span>
\nTeamwork and Leadership;<\/span>
\nConducting effective meetings.<\/span><\/td>\n		Lect. Saulius Tvirbutas<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Global Citizenship and Diversity Management” tab_id=”1728544440254-418e95c5-c3cf”][vc_column_text css=””]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\nResponsible lecturers<\/strong><\/td>\n<\/tr>\n
3<\/span><\/td>\nActive participation in discussions in class. Successfully completed independent, pair and group<\/span>
\nassignments. + Exams (middle and final). To pass, the student must have a good command of the course contents and the student must receive fairly good<\/span>
\ngrades from course assignments.<\/span>
\nGrading scale: 1-10<\/span><\/td>\n		After the completion of the course, the student\/learner is able to:<\/span>
\n– understand different concepts of diversity and inclusion in the workplace and their impact on<\/span>
\norganizations<\/span>
\n– understand cultural differences in management and leadership<\/span>
\n– recognize the benefits of managing diversity in organizations<\/span>
\n– lead diverse individuals and teams<\/span>
\n– understand global impacts of their own actions and the importance of a global mindset in today\u2019s world.<\/span><\/td>\n		1. Introduction to the course contents and practicalities<\/span>
\n2. What is a global mindset? Understanding global citizenship and demografical changes<\/span>
\n3. Unconscious bias thinking, young people as global nomads and civil engagement as a form of action<\/span>
\n4. Responsible consumer and tourist behavior<\/span>
\n5. Understanding diversity, equity, inclusion and belonging and why they matter in today’s work life?<\/span>
\n6. Focus on diversity challenges especially for women, racial and ethnic minorities and LGBTQ+<\/span>
\ncommunity<\/span>
\n7. Branding a company through DEI and good practices of CSR actions<\/span><\/td>\n		Wilfred Ledoux Tchasse Simo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]<\/p>\n

For more information, please, contact:<\/strong><\/p>\n

Kristina Kavaliauskait\u0117, International Coordinator<\/p>\n

Faculty of Business, KK<\/p>\n

Pramon\u0117s pr. 20, LT 50468, Kaunas, Lithuania<\/p>\n

E-mail: kristina.kavaliauskaite@go.kauko.lt<\/a>; Phone: +370 37 75 11 46<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Applied Communication Study Course Study Subjects Delivered in English (Spring semester) The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core subjects in Office administration and free electives according to the needs of their study plans.[\/vc_column_text][vc_tta_accordion][vc_tta_section […]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":2373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6734","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/6734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/comments?post=6734"}],"version-history":[{"count":5,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/6734\/revisions"}],"predecessor-version":[{"id":8232,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/6734\/revisions\/8232"}],"up":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/2373"}],"wp:attachment":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media?parent=6734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}