{"id":2590,"date":"2020-05-15T09:36:52","date_gmt":"2020-05-15T11:36:52","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/en\/?page_id=2590"},"modified":"2023-05-05T16:10:44","modified_gmt":"2023-05-05T18:10:44","slug":"applied-communication","status":"publish","type":"page","link":"https:\/\/www.kaunokolegija.lt\/en\/exchange-studies-in-english\/applied-communication\/","title":{"rendered":"Applied Communication"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Applied Communication Study Course<\/strong><\/p>\n

Study Subjects Delivered in English (Autumn semester)<\/strong><\/p>\n

The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core <\/strong>subjects in Applied Communication and free electives <\/strong>according to the needs of their study plans.[\/vc_column_text][vc_tta_accordion c_icon=”chevron” active_section=”999″ collapsible_all=”true”][vc_tta_section title=”Clear and Fluent Writing” tab_id=”1615901625045-361b44c6-5e2f”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/p>\n

 <\/p>\n

 <\/td>\n

This course is designed for students who want to learn to write and write academic, publicist and essay texts properly. During the course, students are introduced to the basic elements of text creation and are taught to convey information so that it is easy to read and understand.<\/td>\nTypes of written texts, peculiarities, language, style;
\nWriting process. Concept, choice of theme, generation of ideas, planning;
\nWriting sentences. Single, compound, mixed sentences;
\nCreating information text;
\nRephrasing. Writing abstracts. Referencing;
\nEditing information text.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Business Communication” tab_id=”1615901625052-164fcd46-e21d”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/p>\n

 <\/td>\n

The course in Business Communication <\/em>teaches students to give presentations, public speeches, communicate on the phone with foreign partners, to develop negotiation skills in English. Students are also taught to organize meetings and to prepare and manage related documents, to collect, generalize and analyse information, as well as to properly manage corporate communication with foreign partners. Students are acquainted with general rules of drafting business letters, documents; the style, content and various types of letters: inquiries, orders, sales-letters, advertising, complaint, logistics development, etc.<\/td>\nPreparation of reports, representation of a company;
\nRepresentation of a company over the telephone;
\nOrganising meetings, drafting documents;
\nCommunication differences across the world. Verbal and non-verbal communication;
\nNegotiation;
\nBasic requirements for business letters. Formalisation of business letters. The style and tone of business letters. Email;
\nSales and promotion letters. Orders. Execution of orders. Correspondence regarding transportation (logistics). Miscellaneous correspondence (congratulations, condolences).
\nLetters of complaint.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Public Speaking” tab_id=”1615901730671-c0b1f8c5-f5ae”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/p>\n

 <\/td>\n

the purpose of the subject is intended to provide a theoretical and practical basis for public speaking and rhetoric, to teach how to prepare and persuasively give public speeches. \u200b\u200bThe course covers main communication processes, methods, concentrates on the stages of public speech preparation and delivery, text composition, emphasizes the importance of listening, introduces to attention management methods, and overall aims to develop effective public speaking skills.<\/td>\nThe origins of public speaking and its importance to modern public speaking;
\nCommunication process. Concept and types of public speeches. Motivation and stages of listening to public speeches;
\nThe importance of the public speaker.
\nPreparation for public speaking: topic selection methods, the idea, essence and goals of a public speech;
\nComposition of the text. Ways of conveying thoughts and types of texts. Preparation for public speaking. Ways of delivering public speeches;
\nExtralinguistic context: posture, gestures, facial expressions, intonation. Non-verbal communication;
\nOvercoming public speaking fear. Managing attention of the audience and answering questions;
\nPreparing and delivering a speech on a chosen topic.
\nEthics of public speaking.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Creation of Public Relations” tab_id=”1615901747165-8623dc17-b4d7″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/p>\n

 <\/td>\n

the aim of the course is to develop practical skills and students\u2019 ability to ethically create public relations focused on organization \/ project communication as well as the design and dissemination of information products to stakeholders and target audiences using new media channels. Students are introduced to the basic concepts of public relations; identify the organization’s communication flows, target groups, to recognize the needs of target groups (audiences). Students gain knowledge of how to manage crisis situations in the organization, get acquainted with the peculiarities of communication with the media.<\/td>\nDevelopment of professional public relations and their management in organizations;
\nPublic relations,
\nMarketing and Journalism:
\ncommon elements and differences;
\nManagement of Public Relations;
\nCrisis management in an organization;
\nSpecifics of the content of public relations products and its dissemination in public information in channels. Constructing and disseminating press releases;
\nNetworked public relations;
\nEthics and social responsibility of public relations activities.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Professional English” tab_id=”1615901774641-9b773dda-33c5″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/p>\n

 <\/td>\n

The aim of the course is to develop students’ ability to communicate in written and oral English by representing the company, preparing press releases, participating in press conferences and ensuring the internal communication of the company. Students will also improve their ability to understand the use of communicative English and the discourse of reading and listening to public relations. The course will help develop the ability to suggestively, reasonably discuss, present a verbal message, write a clear, logical, appropriate style of information text, use the terminology of public relations in English and specific vocabulary.<\/td>\nThe concept of public relations. Public relations functions: research, planning, evaluation. Setting a target group;
\nPublic relations and marketing. Changes in the communication environment;
\nPublic relations and social responsibility;
\nPublic relations and technologies. Computer, internet, modern information and communication technologies;
\nCrisis communication. Crisis planning, communication and post-crisis communication.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Marketing” tab_id=”1615901788083-d0dc13f5-1e7b”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Exam<\/p>\n

 <\/td>\n

Students will get knowledge of traditional and new marketing concepts that integrate information about marketing environment, clients\u2019 behavior, process of marketing research, market segmentation and positioning, managing of sales, structure of a marketing complex. Students will develop skills of analyzing micro and macro marketing environments, applying principles of market segmentation and being able to choose relevant segments, developing a managing system of intercourse with clients, developing an assortment of goods, selecting methods of pricing, making decisions about distribution of goods, support activities and their budget. Students will be able to apply their knowledge and practical skills making a marketing plan.<\/td>\nA concept, aims, objectives of marketing and its\u00a0 significance for an enterprise. Business orientation;
\nA marketing complex and its environment;
\nMarket. Segmentation of markets, the choice of target markets, positioning;
\nClients\u2018 behaviour;
\nMarketing information and analysis;
\nA test (topics 1-5). A test and a practical task;
\nA product and its life cycle. Management of an assortment. Identification of goods and services;
\nMarketing services;
\nPrice, methods and strategies for setting prices;
\nDistribution. Channel distribution;
\nPromotion: process of communication, advertising, personal name, promotion of sales, public relations;
\nMarketing planning and strategy. Development of competitive advantage;
\nPreparation and presentation of self-study tasks.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Social Media Communication” tab_id=”1683310084747-dd6241b2-adf4″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\nSemester<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment form<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Teacher<\/strong><\/td>\n<\/tr>\n
3<\/td>\nAutumn<\/td>\n<\/td>\nAdomas Taraskevi\u010dius<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]Free Electives:<\/strong>[\/vc_column_text][vc_tta_accordion c_icon=”chevron” active_section=”999″ collapsible_all=”true”][vc_tta_section title=”Leadership” tab_id=”1615901826575-e13a44f3-5a8f”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/p>\n

\u00a0<\/strong><\/td>\n

The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get.<\/td>\nThe concept of leadership. Leader\u2019s personality;
\nSkills for the efficient time use; Typical leader\u2019s traits and personal qualities. Leader\u2019s behaviour;
\nDifferences of male and female leadership;
\nLeaders\u2019 types using personal powers;
\nCharismatic leadership. Machiavelism;
\nLeader\u2019s image and public speaking skills;
\nCase analysis (project).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”International Negotiation” tab_id=”1615901826583-d6998497-2a21″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/td>\nThe aim of the study subject is to apply negotiation skills in the professional field based on the theoretical knowledge and practical skills. To improve cooperation skills, to develop communicative and intercultural competence, to understand intercultural differences in negotiation, to use the main strategies at every stage of negotiations, to apply the principles of harmonious verbal, non-verbal and written communication in the negotiations.<\/td>\nBusiness communication. First Image. Business Image;
\nNegotiating strategies and the application of their contexts;
\nThe concept of negotiations. Scenarios;
\nThe goals of negotiations. Negotiation positions;
\nThe content of negotiations: interests: interests, criteria, decision;
\nNegotiation Psychology. The negotiators\u2019 roles;
\nThe emotional preparation of a negotiator for different scenarios; The price negotiations;
\nThe preparation for negotiations and implementation of their results; Case analysis (project).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Quality Management” tab_id=”1615901826591-7215a364-db0a”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Written quiz<\/td>\nThe aim of the study subject is to develop students\u2019 abilities to understand the quality management principles and methods. After the completion of the subject, students will perceive acquired knowledge in quality management in a changing business environment. Students will understand the principles of quality management system functioning and will be able to select the appropriate quality management methods.<\/td>\nQuality management concepts and principles. Process approach;
\nThe importance of quality management to improve the efficiency of company\u2019s activities. Evolution of quality management; Total quality management. Quality management methods. Quality management standards; Fundamentals of Lean management (philosophy, principles and methodology); Quality culture; Written quiz.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Consumer Behaviour” tab_id=”1615901826600-945efb1b-82da”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n50% \u2013\u00a0Mid-semester tests;\u00a050% \u2013\u00a0Project (practical task)<\/td>\nThe aim of the study subject is to acknowledge students about importance of consumer behaviour in the marketing studies. After graduating course, students will be able to recognize and apply methods and instruments that make influence and attracts attention of consumer. Students will learn how to understand consumers and their attitude to products and they will understand the change possibility of consumer\u2019s attitude.<\/td>\nConsumers and their perception; Consumer learning and memory; Consumer motivation and values; personality and lifestyle;
\nConsumer attitude. Change and intercommunication of consumer attitude; Individual consumer\u2019s choice. Purchasing and consuming; Group influence and leadership; Organisational and family decisionmaking;
\nProject (practical task).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Intercultural Communication” tab_id=”1615901826607-e19f9179-df8c”][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
4<\/td>\n50% \u2013 Mid-semester tests; 50% \u2013 Case analysis (project)<\/td>\nAfter completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures;<\/td>\nEssence of communication process and its models;
\nVerbal and Non-verbal Communication;
\nBasics of business communication and its importance;
\nCultural Understanding;
\nCultural Differences in Communication;
\nIntercultural Communication in Business;
\nIntercultural sensitivity & Communication;
\nCommunication and Intercultural Competence;
\nCommunicating in Intercultural relationships;
\nPrevention of Conflicts in Intercultural Communication.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Business English” tab_id=”1615901826616-4145a6ad-c648″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
3<\/td>\n40% \u2013 Mid-semester tests; 30% \u2013 Self-study assignment; 30% \u2013 Written\/oral quiz<\/p>\n

 <\/td>\n

The aim of the study subject is to introduce the students with the basic Business English terminology and theory of business management, necessary to start a business or work in the company doing business internationally. The course provides theoretical basics of business management key fields: career management, starting business, company and product types, marketing and logistics.\u00a0 The professional practical training is based on business communication. After completion of the Business English course the students will be able to use the English language in business related international environment.<\/td>\nBusiness correspondence in English;
\nProfessional dialogues: making business contacts, business meetings, negotiations, trade fairs, job interviews. Business presentations;
\nCareer and leadership;
\nStarting business;
\nCompanies;
\nProducts and services;
\nTrade;
\nBasics of marketing;
\nBasics of logistics.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”International Business Process Simulation” tab_id=”1615901986635-2105a9d0-5bd0″][vc_column_text]<\/p>\n\n\n\n\n
ECTS credits<\/strong><\/td>\n\u00a0<\/strong><\/p>\n

Assessment system<\/strong><\/p>\n

\u00a0<\/strong><\/td>\n

Annotation<\/strong><\/td>\nCourse content<\/strong><\/td>\n<\/tr>\n
8<\/td>\n50% \u2013 Practical assignments in departments; 50% \u2013 Project.<\/td>\nThe aim of the study module is to provide students with the opportunity to acquire practical skills while organizing and analysing performance of a simulation enterprise. After the completion of the international business process simulation, students will be able to analyse and evaluate the business environment, to understand principles and methods of international business management and the in-house processes.<\/td>\nThe concept of a modern BSC. Peculiarities of a BSC network.
\nPresentation of work organisation in the BSC;
\nWork in a Human Resources Department;
\nWork in a commerce department; Work in a marketing department; Project.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_column_text]<\/p>\n

For more information, please, contact:<\/strong><\/p>\n

Kristina Kavaliauskait\u0117, International Coordinator<\/p>\n

Faculty of Business, KK<\/p>\n

Pramon\u0117s pr. 20, LT 50468, Kaunas, Lithuania<\/p>\n

E-mail: kristina.kavaliauskaite@go.kauko.lt <\/a>; Phone: +370 37 75 11 46<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Applied Communication Study Course Study Subjects Delivered in English (Autumn semester) The course is designed for undergraduate students who study full time or come on exchange programmes to the Faculty of Business. Exchange students have to choose complete core subjects in Applied Communication and free electives according to the needs of their study plans.[\/vc_column_text][vc_tta_accordion […]<\/p>\n","protected":false},"author":2,"featured_media":468,"parent":2373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2590","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/2590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/comments?post=2590"}],"version-history":[{"count":10,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/2590\/revisions"}],"predecessor-version":[{"id":6003,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/2590\/revisions\/6003"}],"up":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/pages\/2373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media\/468"}],"wp:attachment":[{"href":"https:\/\/www.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media?parent=2590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}