Specialieji klavišai

Tourism and Hotel Management study course

Study Subjects Delivered in English (Spring semester)

The course is designed for undergraduate students who come on exchange programmes to the Faculty of Business.

ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
15 50% – Mid-semester tests; 50% – Case analysis (project) To develop the skills to classify and distinguish objects of cultural heritage, to compare the features and development of cultural heritage of different epochs, to evaluate the peculiarities of Lithuanian cultural heritage in the context of cultural tourism; be able to describe the main tourist regions of the world, assessing information on their nature, history, economy, culture, social life, and all tourism resources; prepare for professional communication with representatives of the respective countries/cultures; be able to apply methodological principles of social (cultural) anthropology in practice. Concept of cultural heritage, key notions, value system. Tangible cultural heritage. Intangible cultural heritage. History of objects of cultural heritage: from the oldest times – to the present time.       Aušra Liorančaitė-Šukienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3* 50% – Mid-semester tests; 50% – Case analysis (project) To develop the skills to classify and distinguish objects of cultural heritage, to compare the features and development of cultural heritage of different epochs, to evaluate the peculiarities of Lithuanian cultural heritage in the context of cultural tourism Modern cultural heritage protection. Overview of Lithuanian cultural heritage policy. Cultural heritage and modern technologies; Cultural heritage as a tourist attraction. Peculiarities of cultural heritage of Lithuanian ethnographic regions; Concept of cultural heritage, key notions, value system; History of objects of cultural heritage. Asta Raškevičiūtė-Šimkevičienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
6* 50% – Mid-semester tests; 50% – Case analysis (project) The importance of communication competence for tourism is analyzed. It looks at cultural classification models, their types, differences in the concept of time, the specificity of leadership and organisational arrangements in different cultures, understanding body language/expressions.  Concept and importance of business communication in the operational strategy. Forms of communication in social structures; Components of the communication process. Forms of communication. The importance of the professional image and its components; Types of communication in an organisation, prerequisites for success, potential problems, and disruptions. Aušra Liorančaitė-Šukienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3* 50% – Mid-semester tests; 50% – Case analysis (project) It provides an overview of global tourism trends and the factors influencing them, an overview of the world’s main tourism regions, an overview of Europe as the most popular tourism region, North America with Mexico and the Caribbean, East Asia, and the Pacific Ocean.  The tourism peripheries – Sub-Saharan Africa, Central and South America, the Middle East, and South Asia – are discussed as well. Geography of French tourism; Geography of Italian tourism; Central Europe; Eastern Europe; Northwest Europe; Geography of British tourism; North America with Mexico and the Caribbean; East Asia and the Pacific Ocean; Periphery of tourism. Rolanda Kupčikienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3* 50% – Mid-semester tests; 50% – Case analysis (project) The history and development of tourism anthropology, the main methodological principles of the knowledge of the “other” culture and their relevance for tourism management are presented. The cases of interpretation of the tourism phenomenon are analysed. Culture, ethnicity, identity is discussed: the links and why they are important for tourism management. Science of social (cultural) anthropology; Social (cultural) anthropology; Anthropology of tourism; Concept(s) of culture in anthropology Aušra Liorančaitė-Šukienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3* 50% – Mid-semester tests; 50% – Case analysis (project) After completing this course, students will be able to analyse and apply legal acts regulating the activity of a company and the knowledge of labour law in the preparation of documents for the establishment of a legal entity, which are necessary for the implementation of changes and innovations promoted by the business environment of the tourism and hospitality service sector, as well as to use foreign language sources of information on the activity of the service industry and the changes that are taking place in this sector. Social entrepreneurship; Innovative Entrepreneurship; Business idea generation; Business Model Canvas; Start-ups. Jūratė Mačiulytė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3* 50% – Mid-semester tests; 50% – Case analysis (project) After completing this course, students will be able to analyse and apply legal acts regulating the activity of a company and the knowledge of labour law in the preparation of documents for the establishment of a legal entity, which are necessary for the implementation of changes and innovations promoted by the business environment of the tourism and hospitality service sector, as well as to use foreign language sources of information on the activity of the service industry and the changes that are taking place in this sector. Change Management models; Factors of successful change; History of Change Model Design; Change Management Negotiation; Role of the leadership; Modes of intervening Laura Aidukienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3* 50% – Mid-semester tests; 50% – Case analysis (project) After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability;  Gintarė Žilinskienė

*module components

FREE ELECTIVES

ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3 Exam After completing this course, students will be able to understand and realize the importance of Intercultural Communication in a global world, to understand basic communication process, models, types and principles, to understand the concept of culture and its influence in both verbal and non-verbal communication, to understand and identify the intercultural situations, to understand intercultural relationships, to realize and understand the importance of intercultural communication in business, to understand the barriers to effective intercultural communication, and gain knowledge about other cultures. Essence of communication process and its models; Verbal and Non-verbal Communication; Basics of business communication and its importance; Cultural Understanding; Cultural Differences In Communication; Intercultural Communication in Business; Intercultural sensitivity & Communication; Communication and Intercultural Competence; Communicating in Intercultural relationships; Prevention of Conflicts in Intercultural Communication. Wilfred Tchasse
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3 60% – Mid-semester tests; 40% – Case analysis (project) After completing this course, the student will be able to identify environmental issues, sustainable development, and social responsibility in society; Waste management; Sustainable Development Goals; Business Social Responsibility; Lithuania’s priority areas for sustainable Development; Sustainability;  Gintarė Žilinskienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
3 50% – Mid-semester tests; 50% – Case analysis (project) The aim of the study subject is introduce the students with the basic principles and differences of management and leadership. This subject is designed to help students to develop their personal leadership skills.The course provides theoretical basics of leadership: management and leadership of organizations, personal leadership effectiveness, the methods to get high performance in leading people and transformational results. The students would learn to inspire and lead others by understanding themselves, they would know how you relate to other people of the work team and the leadership challenges they might get. The concept of leadership. Leader’s personality;
Skills for the efficient time use;
Typical leader’s traits and personal qualities. Leader’s behaviour;
Differences of male and female leadership; Leaders’ types using personal powers; Charismatic leadership. Machiavelism;
Leader’s image and public speaking skills; Case analysis (project).
Lect. Danguolė Kraskauskienė
ECTS credits  

Assessment system

 

Annotation Course content Responsible lecturers
6 50% – Mid-semester tests; 50% –
Project
The aim of the study subject is clear out the concept of marketing and marketing planning. After the completion of the subject students will be familiar with the principles of consumer behaviour, would know the marketing planning process, the key concepts of customer-oriented marketing. They would know how to make a segmentation and to find out the target audience of the market also they would be able to adapt marketing mix decisions in marketing planning. The concept of marketing, its aims, tasks and philosophy. The activities and functions of companies’ marketing;
Marketing mix and its surrounding. Segmentation and target market selection;
The marketing planning;
The pricing policy. The methods and strategies of its detection.
The selection of delivery channel. The global (international) marketing;
Promotion: communicational process, advertising, personal selling, sales promotion, public relations;
The nature of marketing strategy. The development of the strategy of an enterprise marketing and the management of its implementation;
The regulatory control of marketing;
Project.
Wilfred Tchasse

For more information, please, contact:

Kristina Kavaliauskaitė, International Coordinator

Faculty of Business, KK

Pramonės pr. 20, LT 50468, Kaunas, Lithuania

E-mail: kristina.kavaliauskaite@go.kauko.lt ; Phone: +370 37 75 11 46

Contacts

Kauno kolegija Higher Education Institution
Pramones pr. 20, LT-50468 Kaunas, Lithuania

  • +370 37 75 11 44
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345
  • +370 123 12345