- Ability to apply communication and public relations theories and strategies to ensure the consistency of the communicative activities and technological applicability;
- Ability to apply the principles of integrated activities using innovative technologies while creating and disseminating information and communication products;
- Being able to conduct the market research related to communication activities in order to improve the efficiency of the organisation management;
- Being able to develop verbal and written information and communication products in a clear and fluent professional (native and foreign) language adjusted for their presentation through contemporary socially acceptable and attractive information dissemination channels;
- Being able to operate modern equipment and technologies of managing information and communication content while developing and processing textual, audio, video and other products;
- Being able to disseminate the products of information and communication in traditional and interactive public environments using information technologies;
- Being able to manage internal and external communication of an organisation taking into account the constantly changing laws of the market, the target audiences and information technologies;
- Ability to shape the image of a modern organisation and its elements to ensure the efficiency of the processes of public communication;
- Being able to apply the principles of autonomous and team work taking into consideration different job positions and competencies of the specialists who create and disseminate information and communication products for various interest groups;
- Being able to initiate, support and expand cross-cultural communication and cooperation in order to achieve the goals set by the organisation;
- Ability to ensure the compliance with the principles of social responsibility and progress to be a full-fledged member of the professional world, who initiates and maintains public communication;
- Being able to anticipate and develop the trends of self-expression and self-education necessary to develop at personal and professional levels.